Sales Development Representative

1 month ago


Coquitlam, Canada Lafarge Canada Full time

Whatever you do, you'll make a difference at Lafarge Canada. Because we know that your passion and curiosity are the natural resources the world needs. Thanks to our teams' energy, commitment and ideas, we are reinventing how the world builds to make Canada greener and smarter for all.

Sales Development Representative

**Requisition ID**:4571**Location**:Coquitlam, British Columbia, CA, V3K 5X6**Pay Type**:Salary**WHO IS LAFARGE?**
As a global leader in innovative and sustainable building solutions, Lafarge is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of our strategy, we are becoming a net-zero company, with our people and communities at the heart of our success. We are driving circular construction as a world leader in recycling to build more with less. It’s all thanks to our 7,000 talented people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.

**WHO ARE LAFARGE PEOPLE?**
Lafarge people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.
- Overview:
- The Sales Development Representative reports directly to the Commercial Manager of GVA Aggregates. Aligns with the team’s dedication to safety excellence and emphasis on delivery industry-leading service and solutions. In this position, the new hire will optimize our customer relationships using the Salesforce CRM platform and drive the growth of sustainable product sales in the local market by actively engaging with our customers and stakeholders.Position Summary:Key Responsibilities:
- Adheres to all relevant safety policies and procedures while carrying out work activities.
- Conduct research to identify potential leads and target accounts.
- Clearly articulate the value proposition and benefits of our offerings.
- Build and nurture relationships with prospects through effective communication.
- Takes responsibilities for marketing, promoting, and selling our range of recycled Eco-source products in both external and internal construction markets.
- Develop and execute sales strategies to promote our sustainable products, aligning with market demand and sustainable goals.
- Build and maintain strong relationships with key customers, understanding their needs and providing solutions that align with our eco-friendly product portfolio.
- Collaborate with our commercial & environment and sustainability teams to provide customer feedback and contribute to the enhancement of sustainable product offerings.
- Utilize Salesforce CRM to gather, analyze, and interpret market data.
- Take ownership of Salesforce CRM to streamline sales processes, enhance data accuracy, and maximize efficiency.
- Provide ongoing training and support to commercial team on Salesforce utilization
- Establish key performance indicators (KPIs) to measure the success of sales initiatives.
- Generate regular reports on sales performance, market trends, and CRM utilization, providing insights for continuous improvement.
- Follows Salesforce Effectiveness requirements and ensures all action plans, corporate and individual sales goals and objectives are captured.
- Records customer information, pricing details, and project forecasts in Salesforce.
- Actively participates in monthly commercial meetings, demonstrating proactive engagement.
- Presents a comprehensive sales progress report, discussing monthly performance with the Commercial Manager.
- Collaborate with cross-functional teams to identify market trends, customer preferences, and competitive intelligence.
- Examines project specifications, including aggregates specifications, contract details, and assigned terms and conditions.
- Results / Accountabilities:
- Ensure the Salesforce platform contains current and accurate sales information.
- Develop and execute sales strategies to promote sustainable products, aligning with market demand and sustainability goals.
- Achieve Key Performance Indicators (KPIs) set by the department for sustainable products.
- Adhere strictly to all internal control requirements.
- Identify and communicate recommendations for enhancements.
- Manage customer accounts properly and accurately in accordance with Lafarge policies.
- Salary Range: $70,000.00 - $75,000.00 per annumDimensions:
- Collaborates closely with various stakeholders, including fellow commercial team members, operations, quality assurance, customer care and logistics, environmental, finance and salesforce business group.
- Reports directly to the Commercial Manager of GVA Aggregates.

Qualification Profile:
Education and Work Experience:
- Recent graduate from university/college with business management degree/diploma with one to three



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