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Account Manager, Recreation Marketing

1 month ago

Blue Mountains, Canada Blue Mountain Resort Full time

Year Round

**WHAT'S IN IT FOR ME?**

Resort Perks:

- Discounted recreation tickets you can share with your friends. Let them enjoy the zip lines, ropes courses and mountain coaster
- Staff priced meals & Starbucks treats;
- Staff room rates at all our hotels;
- Retail savings at Burton, Columbia, North Face, Red Devil, Hillside, and more

This position directs the development of a comprehensive product marketing cycle, focused on Recreation Products and Experiences.

**Full-Time, Year-Round with Benefits**

**Salary**

**WHAT WILL I BE DOING?**
- Identifying market potential, working to establish pricing and market strategy recommendations, estimating potential sales, introducing market, distribution/channel issues, and managing mature product through phase-out.
- Defining and executing customer focused market research.
- Defining promotional activities, publicizing the product through the press, website, media, sales force, and alternate distribution channels.
- Providing expertise in particular product area and develops strategies and applicable portions of the company business plan.
- Planning, organizing, and coordinating assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources.
- Managing resources to execute assigned programs.
- Coordinating program planning with internal clients to ensure identification of appropriate manufacturing schedules, goals, design criteria, costs, and similar considerations.
- Conducting liaison with product suppliers and may participate in negotiating with key suppliers regarding contract terms and conditions.
- Coordinating details of program within the organization with a wide range of functions and individuals.
- Coordinating product introduction and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment.
- Providing continuing product surveillance and management of established product to obtain financial objectives.
- Opportunity to directly supervise employees in Recreation Marketing; responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
- Contributes to the development and execution of the Resort Strategic Plan relative to Recreation

**WHAT DO WE NEED FROM YOU?**
- 3-5 yrs Industry experience of Product Marketing within a CPG, Retail or Resort environment
- Bachelor of Business (BBA) from a 4 year College or University program
- Proven leadership ability
- Well-honed Project Management Skills
- Well developed Interpersonal Skills
- Well Organized with the proven ability to work in a fast-paced Environment

**BLUE MOUNTAIN RESORT COMPANY OVERVIEW**

**ALTERRA COMPANY OVERVIEW**

Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world's largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company's family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination's unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone.

Blue Mountain Resort is committed to supporting a culture of diversity and inclusiveness across the organization. We believe in equal opportunity and it is our priority to ensure a barrier-free recruitment and selection process. If you are contacted for a position, please notify Human Resources of any accommodation needs you may have during the selection process. Information received regarding the accommodation needs of applicants will be addressed confidentially.

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