Product Marketing Manager

4 days ago

Remote, Canada Keela Full time

**About the Role**

As Keela’s Product Marketing Manager, you will report to the office of the CEO and be responsible for developing and executing the company's product marketing strategy. You will collaborate cross-functionally across teams to develop a deep understanding of customer needs, market trends, and competitive landscape to inform product roadmap and pricing strategy.

**Responsibilities**
- Create, implement, and refine effective go-to-market plans that encompass the entire process from inception to measuring outcomes.
- Gather and analyze market and competitor data to track industry trends, evaluate competitor activity, and guide product strategy with a focus on developing effective differentiators.
- Craft product messaging and positioning documents that serve as the foundation for internal and external sales assets, marketing content, customer resources, etc.
- Collaborate with Sales and Revenue Operations to develop pricing strategies that are aligned with product value and market demand, ensuring competitiveness in the industry.
- Collaborate cross-functionally with teams and Product Managers to develop a deep understanding of customer needs, market trends, and competitive landscape.
- Provide input on the product roadmap and prioritize product features based on customer needs and market trends.
- Identify strategic integration partners, support the CEO's office in developing business cases, establish and maintain relationships with partners, and assess the ROI of partnerships based on the expected value added.
- Work closely with Product Managers to determine the value of each product release and establish metrics to measure the success of the product release in terms of ROI.
- Coordinate all go-to-market releases, including developing resources for updating, informing, training, and supporting go-to-market teams. Monitor the progress and success of implementation efforts.
- Work closely with Marketing leaders to identify and prioritize lead sources, and to develop and execute activities that effectively generate leads, ultimately enabling the sales team to achieve business goals.
- Collaborate with Channel Sales to develop and maintain relationships with consultants, integration partners, and industry leaders to drive marketing activities.
- Work with Sales leaders to develop and implement sales enablement strategies that equip sales teams with the necessary resources and tools to close deals effectively.
- Collaborate cross-functionally to measure the effectiveness of new product launches and marketing initiatives, leveraging insights to continuously optimize future strategies.
- Collaborate with Customer Care to develop and execute customer advocacy programs, including developing case studies, customer success stories, and references to drive customer retention and expansion.

**Required Skills & Qualifications**
- Bachelor's degree in Marketing, or a related field.
- 3+ years of experience in product marketing or a related field.
- Experience in B2B marketing.
- Passionate about leveraging technology to empower nonprofits and drive positive change in the world.
- Possesses exceptional analytical and problem-solving skills to identify and address complex challenges.
- Demonstrates strong communication, interpersonal, and organizational skills to effectively collaborate with diverse teams and stakeholders.
- Thrives in a fast-paced environment, adept at prioritizing tasks and managing multiple projects simultaneously.
- Has a keen eye for creativity and is skilled in evaluating and refining creative concepts.
- Experienced in analyzing data and metrics to evaluate performance, report insights, and achieve defined outcomes.

**Bonus Skills & Qualifications**
- Is ambitious and brings positive energy to the workplace, inspiring others to work towards shared goals and fostering a collaborative and supportive team environment.
- Is results-oriented and skilled at both planning and hands-on execution.
- Works autonomously in a startup environment and cross-functionally to influence leadership, align stakeholders, and execute strategies to hit business objectives.
- Is innovative and prioritizes customer needs and satisfaction.
- Encourages experimentation and risk-taking to drive constant evolution and improvement.
- Takes calculated risks when necessary and executes decisions efficiently.
- Challenges the status quo, takes initiative, and is proactive in identifying and solving problems.
- Makes informed and timely decisions, balancing thorough analysis with the need for agility and action.
- Is adaptable and strives for excellence in everything they do.
- Is ambitious and takes ownership of their work.
- Maximizes efficiency and optimizes resource utilization in all aspects of the business.
- Has excellent attention to detail and can create concise, compelling messaging for different audiences.

**Compensation**
The salary range for this role is $90,000 - $110,000 per year, (depending on

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