Performance & Lifecycle Marketing Manager

3 weeks ago


Saskatoon, Canada Immigrate Full time

This position is 100% remote so you can work anywhere in the world, although we are an immigration company, so if you’d like to move to Canada we can make that happen

**Our Company**

Our goal is to help make Canadian immigration a one click process for all of our clients. Immigrate uses an online web portal to perform all aspects of the Canadian immigration process.

Our headquarters is in Saskatoon, Saskatchewan and we’re a fast growing company that has been doubling in size and revenue since 2018.

Immigrate might be right for you if you are interested in working with a dynamic team of people from all over the world. We are very culturally diverse and have a strong female presence. We are looking for people who want to work for a company that loves helping others.

**PERFORMANCE & LIFECYCLE MARKETING MANAGER**
Position: Full time

In this role, you will lay the groundwork for all performance and lifecycle programs at Immigrate. You will create and execute acquisition plans, manage current and new campaigns, and continually test and analyze the performance of our growth marketing programs in existing and new channels to reach potential applicants.

**Key responsibilities**:

- Own and optimize demand/acquisition through performance channels (Paid Search, SEO, Paid Social, Targeting, and Retargeting).
- Forecast, analyze, measure and report the impact of performance marketing activities on demand, revenue and ROAS
- Manage ongoing optimization of program KPI's by designing comprehensive, measurable A/B testing methods
- Continuously evaluate and optimize the customer funnel to increase leads, decrease churn, and lower CAC
- Manage regular analytics, dashboards, and reporting; effectively communicating performance, wins, challenges and learnings from lead acquisition strategies

**This job is for you if you**:

- Have 5+ years of digital/performance marketing experience (bonus points if it’s been in a startup)
- Have proven digital strategy skills, including integrated marketing program design and campaign measurement/analytics
- Are an analytical thinker who understands how micro-conversions work together to deliver on the broader marketing KPI targets
- Are skilled at optimizing websites for SEO (metatags, keywords etc.)
- Thrive in a startup environment where all teams are agile and ongoing reprioritization is required



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