Marketing Specialist

3 weeks ago

Saskatoon, Canada Norseman Structures Full time

Norseman Structures has been in the protection and shelter business for over 100 years, starting with the fabrication of outfitter and exploration tents in the 1920s. Today we deliver a wide variety of ShelterSolutions to customers in virtually every industry, in a variety of climates, anywhere in the world.

Reporting to the Marketing Manager, The Marketing Specialist is responsible to execute the strategic marketing plan with a focus on implementing, coordinating, and evaluating promotional activities for our dealer channel. You will collaborate with external dealers and partners, as well as, all departments within the organization to deliver marketing initiatives including tradeshow management, social media coordination, product development and promotion, and market research. Writing and implementing content for promotion will be a primary focus in this position.

**Responsibilities**
- Curate and coordinate content for: social media, blog, sales literature, advertisements, etc.
- Design, develop and curate engaging content across multiple social media channels including, LinkedIn, Facebook, Twitter, Instagram, YouTube, and others.
- Execute a results-driven social media strategy while measuring, tracking, and optimizing social media performance and consistently achieving and exceeding KPIs.
- Manage, input, analyze, and report on information within various platforms (e.g., Customer Relationship Management (CRM), Marketing Automation,
- Create, deliver, edit, and optimize marketing materials such as videos, photography, brochures, sell sheets, web site, banners, swag and other marketing materials.
- Act as the contact point for online leads and distribute to appropriate Dealers.
- Assist with planning process, providing marketing/design templates to deliver consistent outputs that drive our Dealer channel.
- Provide feedback regarding optimal keywords to improve SEO ranking. Champion the firm’s brand identity across all developed materials.
- Perform other duties and special projects, as required.

**Qualifications**
- Post-secondary diploma or certification in a Marketing.
- Have 1- 2 years’ experience in a marketing role with experience in a manufacturing or construction related industry.
- Extensive web analytics tool experience like Google Analytics, Google Search Console, & Google Tag Manager.
- Excellent knowledge of social and digital marketing platforms and tools (Facebook, LinkedIn, Twitter, YouTube, Podcast services, Adobe Creative Cloud, Salesforce, Hubspot, and more).
- Graphic design experience with Adobe Suite (InDesign, Illustrator, PhotoShop) or similar software.
- Exceptional written and verbal communication skills. Experience in advertising copy writing, blog writing, or journalism is an asset.
- Ability to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns.
- Solid business acumen, collaborative team building, and problem-solving skills.

Please submit your cover letter and resume through Indeed. Only those selected for an interview will be contacted

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

**Education**:

- AEC / DEP or Skilled Trade Certificate (preferred)

**Experience**:

- Marketing: 2 years (preferred)

Work Location: One location

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