Marketing Specialist

3 weeks ago

Toronto, Canada Info-Tech Research Group Inc. - Canada Full time

**Position Purpose**:
The role of the Marketing Specialist is to deliver and execute on powerful go-to-market campaigns that position our research and services for maximum impact in our member base. You'll help drive product and feature adoption, increase member engagement and usage/consumption of our content and services, and drive revenue growth from our existing customer base.

You will utilize customer & industry insights, historical trends, and published content to develop and execute innovative marketing strategies, campaigns and programs that deliver results aligned to key business objectives.

**Key Responsibilities**:
You should have a strong grasp of current marketing tools and strategies and be able to build and lead integrated marketing programs from concept to execution. You will collaborate with the marketing team, supporting teams (such as product development and sales), and design to launch promotion plans (strategies, campaigns, and programs) on time and within budget.

You will plan and execute engaging marketing promotion plans that focus on promoting our research and services to increase customer usage and spending.
- Build, manage and execute marketing campaigns to increase client retention and support customer growth.
- Create promotion plans that should be measured, and performance should be reported against goals (ROI and KPIs). Continually test and optimize for conversions.
- Identify trends and insights, and improve performance based on insights. Testing results should be included in regular reporting and shared with Marketing group to influence overall departmental results.
- Collaborate with internal teams to support departmental goal achievement.
- Review Key reporting and develop insights and improvements for future campaigns/initiatives

**Key Selection Criteria**:

- BA/BS degree in marketing or a related field
- 3-5 years proven experience working in a performance marketing environment.
- Experience developing and executing marketing campaigns in B2B environment.
- Customer centric, with a strong ability to understand customer insights.
- Strong stakeholder management and understanding of the needs of stakeholders at various levels and functions in the organization.
- Ability to work in a fast paced and multi-project environment.
- Excellent communicator and project manager who can adhere to strict deadlines.
- Strong analytical skills and data-driven thinking.
- Experience with A/B and multivariate tests.
- Experience with Salesforce - reporting, campaign configuration, and dashboard creation.
- Hands on experience with a marketing automation platform and experience with MS Office, SFDC, Pardot, Google Analytics preferred. Experience with Gainsight is a bonus.
- ITRG is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other legally protected factors. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process._

  • Digital Marketing Specialist

    2 months ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Digital Marketing Specialist

    2 weeks ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Customer Marketing Project Specialist

    2 months ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Marketing is a leading North American commercial marketing firm. We bring success to our clients by providing creative ideas, savvy marketing, and sales solutions capabilities. For leading brands, start-ups, or challengers we help accelerate and/or energize their commercial effort. In order to support our growth, we are currently looking for a...

  • Sales & Marketing Specialist

    4 days ago

    Toronto, Canada Prime Performance Marketing Full time

    Join Prime Performance, a leading experiential marketing firm, as a Sales & Marketing Specialist. We seek dynamic individuals to engage with potential customers, champion brands, and drive campaign success. **Responsibilities**: - Represent esteemed clients during campaigns, promoting their products to potential customers. - Lead teams, understand KPIs,...

  • Sales Representative/marketing Specialist

    3 weeks ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Sales Representative/marketing Specialist

    1 week ago

    Toronto, Ontario, Canada Brand Vision Marketing Full time

    _Join Our Dynamic Team at Brand Vision_Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success.About Us:Brand Vision is a leading marketing & web design agency specializing in...

  • Marketing Specialist

    1 week ago

    Toronto, ON, Canada Richmond Day Marketing + Design + Development Full time

    Drive change, make an impact, and enrich your career – at one of Toronto’s fastest-growing digital agencies. There’s a buzzing energy around the offices of Richmond Day. Why? We’re on a journey of exceptional growth, and now, we’re looking for our missing piece of the puzzle: You.With a handful of national and international client wins over the...

  • Marketing Specialist

    1 week ago

    Toronto, ON, Canada Richmond Day Marketing + Design + Development Full time

    Drive change, make an impact, and enrich your career – at one of Toronto’s fastest-growing digital agencies. There’s a buzzing energy around the offices of Richmond Day. Why? We’re on a journey of exceptional growth, and now, we’re looking for our missing piece of the puzzle: You.With a handful of national and international client wins over the...

  • Marketing Specialist

    7 days ago

    Greater Toronto Area, Canada Richmond Day Marketing + Design + Development Full time

    Drive change, make an impact, and enrich your career – at one of Toronto's fastest-growing digital agencies. There's a buzzing energy around the offices of Richmond Day. Why? We're on a journey of exceptional growth, and now, we're looking for our missing piece of the puzzle: You.With a handful of national and international client wins over the past year,...

  • Marketing Specialist

    1 week ago

    Greater Toronto Area, Canada Richmond Day Marketing + Design + Development Full time

    Drive change, make an impact, and enrich your career – at one of Toronto’s fastest-growing digital agencies. There’s a buzzing energy around the offices of Richmond Day. Why? We’re on a journey of exceptional growth, and now, we’re looking for our missing piece of the puzzle: You.With a handful of national and international client wins over the...

  • Marketing Specialist

    1 week ago

    Greater Toronto Area, Canada Richmond Day Marketing + Design + Development Full time

    Drive change, make an impact, and enrich your career – at one of Toronto’s fastest-growing digital agencies. There’s a buzzing energy around the offices of Richmond Day. Why? We’re on a journey of exceptional growth, and now, we’re looking for our missing piece of the puzzle: You. With a handful of national and international client wins over the...

  • Marketing Specialist

    1 week ago

    Greater Toronto Area, Canada Richmond Day Marketing + Design + Development Full time

    Drive change, make an impact, and enrich your career – at one of Toronto’s fastest-growing digital agencies. There’s a buzzing energy around the offices of Richmond Day. Why? We’re on a journey of exceptional growth, and now, we’re looking for our missing piece of the puzzle: You.With a handful of national and international client wins over the...

  • Brand Experience Specialist

    7 days ago

    Toronto, Ontario, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...

  • Brand Experience Specialist

    1 week ago

    Toronto, Ontario, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Experiential Specialist, based out of our Toronto...

  • Marketing Specialist

    1 week ago

    Toronto, Canada Pearson Full time

    The **Marketing Specialist** will support the business by providing expert marketing services for Pearson Canada’s portfolio of K-12 products. The Marketing Specialist will collaborate with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of sales support materials, event management, marketing...

  • Brand Experience Specialist

    1 month ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...

  • Brand Experience Specialist

    1 week ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...

  • Digital Marketing Expert

    1 week ago

    Toronto, Ontario, Canada Digital Clicks Marketing Full time

    Born in the hallways of Fanshawe College's Lawrence Kinlin School of Business, Digital Clicks Marketing is a London, Ontario-based full-service digital marketing agency that has been servicing local, national, and international clients since 2010.Our modest but dedicated team of professionals are experts in their craft: working with top-notch digital...

  • Brand Experience Specialist

    3 weeks ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Experiential Specialist, based out of our Toronto...

  • Marketing Specialist

    2 months ago

    Toronto, Canada Informa Connect Full time

    **Company Description** We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share...