Adobe Journey Optimizer Specialist
5 months ago
**Responsibilities**:
**Strategy and Planning**:
- Develop and execute comprehensive customer journey strategies utilizing Adobe Journey Optimizer.
- Collaborate with cross-functional teams to align journey strategies with overall marketing objectives.
**Implementation**:
- Configure and implement customer journeys within the Adobe Journey Optimizer platform.
- Work closely with marketing automation and CRM teams to integrate Adobe Journey Optimizer into existing systems.
**Optimization**:
- Monitor and analyze customer journey performance metrics to identify areas for improvement.
- Implement A/B testing and other optimization techniques to enhance the effectiveness of customer journeys.
**Segmentation and Personalization**:
- Utilize Adobe Journey Optimizer's segmentation and personalization capabilities to deliver targeted and personalized experiences.
- Work with data teams to ensure the availability and accuracy of customer data for segmentation.
**Collaboration**:
- Collaborate with creative, content, and analytics teams to ensure cohesive and impactful customer journeys.
- Provide guidance and support to other marketing team members on best practices for Adobe Journey Optimizer.
**Qualifications**:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 6 years of experience in marketing, with a focus on customer journey optimization.
- Proven experience working with **Adobe Journey Optimizer** and other **Adobe Marketing Cloud solutions**.
- Strong analytical skills and experience using data to drive decision-making.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- In-depth knowledge of marketing automation, CRM, and customer segmentation.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
**Preferred Skills**:
- Adobe Journey Optimizer certification.
- Experience in industries such as e-commerce, technology, or B2B marketing.
- Familiarity with other marketing automation platforms and tools.
**Job Types**: Full-time, Permanent
**Salary**: $120,000.00-$130,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Vision care
Schedule:
- 8 hour shift
**Experience**:
- adobe journey: 6 years (preferred)
- Adobe Marketing Cloud solutions: 2 years (preferred)
- CRM software: 1 year (preferred)
- adobe optiimizer: 1 year (preferred)
Work Location: In person
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