Email Marketing Specialist
6 months ago
Key Responsibilities:
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Use customer data such as web-behavior to drive the message and content personalization.
- Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Education & Experience:
- Hands-on experience in marketing automation platforms.
- Google Analytics, HTML/CSS, A/B Testing, and other CMS.
- Experience using SQL and similar queries to analyze data will be an asset.
- Proficient in data analytics to determine important data and be able to suggest improvements.
- Knowledge of SEO/SEM.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to detail.
Paquin Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business needs.
Please note that only those selected will be contacted.
**Job Types**: Full-time, Permanent
Pay: $50,000.00-$55,000.00 per year
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Winnipeg, MB R3L 0J9
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