Social Media Strategist

2 months ago

Toronto, Canada University of Toronto Full time

**Date Posted**:11/01/2024
**Req ID**: 40479
**Faculty/Division**: Faculty of Applied Science & Engineering
**Department**: APSC Admin. Units
**Campus**: St. George (Downtown Toronto)
**Position Number**: 00057263

**Description**:
**About us**:
U of T Engineering is Canada's #1 engineering school and among the best in the world. Our diverse community includes more than 5,200 undergraduates, 2,600 graduate students, 340 staff, 270 faculty and over 50,000 alumni. Through innovations in engineering education and research, we prepare the next generation of global engineering leaders to address the world's most pressing challenges.

The Faculty's Engineering Strategic Communications team is a dynamic group of award-winning communications professionals who are driven to find fresh, authentic and unexpected ways to share the stories of the U of T Engineering community. We show engineering at the heart of bold solutions to build a better world.

**Your opportunity**:
We are seeking a results-driven social media leader to develop and implement a divisional social media strategy that will align all U of T Engineering properties and help grow both follower and engagement numbers across all channels and with all audiences. As the communications group for Canada’s #1 engineering school, we have ambitious communications priorities across many portfolios that engage a broad range of audiences, from prospective and current students to industry partners and donors. Your role on this team will be to assess need and leverage social media strategically to advance portfolio-specific objectives.

Your experience leading the social media team of large and complex organizations has provided you with the opportunity to implement strategies across multiple channels that have resulted in impressive and measurable results related to engagement, follower growth, positive brand perception and recognition.You have honed your ability to successfully navigate the challenges of the ever-changing algorithms underlying social media platforms, and use your creativity and resourcefulness to film, photograph, design, write and post meaningful and timely content while tracking, measuring and reporting on impact daily.

**Your responsibilities will include**:

- Developing and implementing digital communication campaigns and programs that support strategic objectives.
- Developing and implementing social media programs and initiatives independently.
- Developing and implementing social media operational procedures and best practices that support strategic objectives.
- Advising on strategies to maximize social media presence and growth.
- Advising clients on social media strategies and planning activities.
- Determining key performance indicators to measure success.
- Analyzing digital analytic report data.
- Serving as a resource to others by providing (non-supervisory) job-related guidance.

**Essential Qualifications**:

- Bachelor's Degree or acceptable combination of equivalent experience.
- Minimum five years of relevant experience as social media leader in a corporate environment with social media as your primary function.
- Experience developing digital marketing, social media strategies for a large organization with multiple sub-brands.
- Experience with digital media planning and buying.
- Excellent writing and editing skills. Demonstrated experience writing engaging digital content.
- Superior fact-checking and proofreading skills with a strong portfolio of clear, accurate, and compelling writing.
- Advanced skills in social media platforms (e.g. Facebook, Twitter, Instagram, Linkedin).
- In-depth knowledge of social media metrics, with proven experience in developing key performance indicators (KPIs), extracting and interpreting data, and analyzing trends to inform strategic decision-making.
- Skilled in the use of Adobe Creative Suites (e.g. Photoshop, InDesign, Illustrator and Dreamweaver) and Canva.
- Demonstrated relevant experience in conducting market research and analysis to enhance the effectiveness of social media campaigns.
- Advanced skills in MS Office (e.g. Word, Excel, PowerPoint, Outlook).
- Effective in working independently and collaboratively, with the ability to elicit cooperation from diverse stakeholders, including faculty, management, staff, and student.
- Strong organizational and project management skills with the ability to implement and manage multiple projects.
- Capable of prioritizing competing demands, working under pressure, and meeting deadlines with high accuracy and attention to details.
- Excellent verbal communication and presentation skills combined with strong interpersonal skills and the ability to provide excellent client service.
- Excellent problem solving, judgment, and analytical skills, with the demonstrated ability to take initiative and make sound decisions in a fast-paced environment.
- Demonstrated commitment to equity, diversity, inclusion and the promotions of a respectful and colle

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