Account Director

4 weeks ago

Hamilton, Canada Operatic Agency Full time

Company Overview
Are you ready to elevate your career in the fast-paced world of marketing, advertising and technology?
Look no further than Operatic, one of Canada’s premier agencies and one of the fastest-growing companies in the country for five consecutive years. Operatic is a results-driven, full-service agency that solves complex challenges with audience-inspired strategy. Our strengths include market research, creative strategy, digital transformation, and traditional and digital marketing tactics that connect brands with their audience and motivate them to act.
If you're entrepreneurial and passionate about marketing strategy, creative problem-solving, technological innovation, and delivering exceptional results, we want you on our team
About the Role
What You’ll be Doing
Client Ownership
- Trusted strategic resource on clients, their brands, their markets and their competitors
- Understand client objectives and drive strategic marketing plans that deliver a positive ROI for our clients and agency
- Lead desk research to understand audience traits and behaviours that guide strategic recommendations
- Lead the creation of clear, comprehensive briefs to ensure team alignment with client objectives
- Lead collaboration with internal teams to ensure seamless execution of client projects
- Ensure the delivery of concise and accurate notes, contact reports, status reports and financial tracking
- Oversee the maintenance of up-to-date work-back schedules
- Drive campaign performance and provide regular and insightful reports to clients, outlining key opportunities for growth and demonstrating the value of our work
- QA all client deliverables to ensure market-leading work that aligns with client objectives
- Oversee client communication while continuing to deepen client relationships
- Develop and lead clear, insightful presentations to clients and internal stakeholders
- Grow accounts and generate new opportunities through solid results, the creation of case studies, the generation of testimonials and referrals, relationship building and networking
- Participate in new business pitches

Technical Expert
- Solid understanding of marketing and brand strategy, analytics, CMS, UX, SEO, local optimization, digital and traditional advertising, and social media
- Continually stay informed about marketing/advertising/technology best practices to improve personal, team, and agency-wide capabilities
- Use data-driven insights to improve client ROI and identify opportunities for account growth

Process Implementation & Improvement
- Drive project timelines, budgets, and deliverables to deliver a positive ROI for clients while maintaining agency profitability
- Oversee the implementation of operational systems, which include creating and maintaining notes, contact reports, status reports, project briefs, SOWs and estimates/underpinning, financial tracking and work-back schedules
- Accountable for ensuring all deliverables meet quality standards and client expectations, aligning with the vision, mission and values of the agency
- Manage client concerns accordingly in order to maintain high levels of client satisfaction and retention

Team Development
- Responsible for onboarding new account team members into the agency and briefing them on client accounts
- Provide leadership, training, and mentoring to an Account Manager or Account Supervisor
- Balance team empowerment with the ability to identify challenges and provide guidance as required

What You’ll Bring to the Role
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
- 5-7 years of experience in a similar role (i.e. Account Director, Sr. Account Supervisor)
- Self-motivation and the ability to independently execute with mínimal supervision in a fast-paced agency environment with rapidly changing priorities
- Strong strategic abilities that will help win new business, move the needle against client KPI’s and provide consistent forward-thinking that adds value
- Proven track record of successfully managing accounts and delivering complex and market-leading projects on time and within budget
- Confidence in leading client communications
- Understanding key drivers of agency growth, targets, and new business strategy
- A drive to develop range by learning new skills that expand your expertise

Nice to Have
- Certifications in any of the following:

- Analytics
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Certifications in project management or account management (e.g. PMP, AMI)
- Experience overseeing and managing digital products (i.e. web development)

Why Operatic Agency
- Clear Leadership Vision
- Challenging and Meaningful Work
- Competitive Pay and Comprehensive Benefits (Medical Insurance, Dental and Vision Insurance, Life and Disability Insurance, Mental Health Support)
- Culture of Excellence
- Future-Thinking
- Professional Growth
- Collaborative & Supportive Env

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