Product Manager

3 months ago

Vancouver, Canada NerdWallet Full time

Organic traffic and search engine optimization are foundational elements that have contributed to NerdWallet's success. As the Product Manager for SEO you will be responsible for defending and growing our organic audience by advising, building, testing, and optimizing on-site SEO features that ensure our content reaches our target audience. You will collaborate with various business stakeholders and our Organic Growth team to understand their business goals in order to build your roadmap. You will work with your partners in Design, Engineering, and Analytics to build features that will ensure NerdWallet continues to be best in class in SEO.

The SEO Team is a service based organization that works to understand the needs of business teams and works in partnership to help achieve the business outcomes those teams want to focus on. As a Product Manager in this role you will collaborate with other teams to develop SEO strategies that drive high-margin traffic and support business objectives. You will work across teams to ideate your ideas to gain business buy-in while also soliciting ideas and needs from partner teams to support their business objectives.

**If you were here 6 months ago, here are some things you might have worked on**:

- Analyze and recommend opportunities for SEO best practices and improvements for business critical pages.
- Develop a roadmap for SEO improvements for crawlability in collaboration with design and content strategists.
- Partner across business units to understand current business drivers and define and align product strategy and roadmap to those goals.

**Where you can make an impact**:

- Collaborate across teams to help drive business outcomes
- Identify strategic opportunities to grow organic traffic across our business
- Define and establish KPIs and goals
- Own and execute the product roadmap
- Track and anticipate competitor activity and industry trends

**You are**:

- Strong communicator: You are able to present to and influence stakeholders at multiple levels of the company and across functional roles. You have the ability to translate deeply technical concepts to others that are less familiar with your area of expertise.
- Client focused: You understand that your stakeholder successes are your successes. You work to align your goals to theirs and execute accordingly.
- Business focused: You are business focused and able to work collaboratively across teams to drive business outcomes.
- Accountable: You bring sound product judgment and present clear measurable objectives that will lead to achieving business goals.
- SEO Specialist: You are proficient with the tools used to understand SEO performance including web analytics, Google Search Console, and Page Speed Insights. Familiarity with other SEO tools like Botify, SEMrush, Moz, etc. a plus.
- Technical: You have productive conversations with engineers and know the technologies involved in a highly SEO performant site.
- A self-starter/team player: You are excited by a fast-paced environment and the accountability that comes with owning high impact projects.

**Your experience**:

- 3+ years in product management at a consumer internet or mobile company
- Experience in an SEO growth role or equivalent SEO experience
- Familiarity with web analytics tools and best practices

**Where**:

- This is a remote position and a person can be located anywhere in Canada (with the exception of Quebec).
- NerdWallet is proud to be a remote-first company We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

**What we offer**:
**Work Hard, Stay Balanced (Life's a series of balancing acts, eh?)**
- Monthly Healthcare Stipend
- Rejuvenation Policy - Flexible Time Off + You will receive the official public holidays in your province + Mental Health Days
- Pregnancy and Parental leave - NerdWallet will top up your pay so you receive 100% of your salary for 12 weeks for pregnancy leave and 12 weeks for parental leave
- Mental health support through Headspace
- Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
- Weekly Virtual Bootcamp, Yoga and Mindfulness Meditation sessions
- Monthly Wellness Stipend and Cell Phone Stipend
- WiFi stipend and work from home equipment stipend

**Have Some Fun (Nerds are fun, too)**
- Nerd-led group initiatives - Intramural Sports, Employee Resource Groups for Parents, Diversity, Equity, and Inclusion, Women, LGBTQIA, and other communities
- Hackathons, Happy Hours and team bonding across all teams and departments
- Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote) and our annual Charity Auction

**Plan for your future (And when you retire on your island, remember the little people)**
- Annual Enrichment Stipend for learning and development
- RRSP with a 4% match. Eligible one month

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