Sales and Community Relations

2 months ago

Ottawa, Canada Waterford Senior Living Full time

**Sales and Community Relations**
- **Full-time**_

**Waterford Senior Living** is a luxury retirement residence that provides 5 start customer service every day to our residents. Whether you are just starting your career or have years of experience, we want you to know. The Waterford is different. Our employees join The Waterford for the family ownership, culture, and the opportunity to build long-lasting relationships with residents, families, and fellow team members.

**We are looking to add new Members to our team Here’s what we can offer**:

- Employer covered benefit opportunities for Full Time and Part Time Employees
- Competitive Wages
- Flexible working hours that keep in mind your personal life and family.
- Opportunity to grow within a family-oriented community

**Position Summary**

As the Manager of Sales & Community Relations you will report directly to the Executive Director and are responsible for the leasing of the rental suites to maintain optimal occupancy levels in the Home while ensuring compliance with all levels of legislation.

**Typical Day to Day Operations**:

- Meet and/or exceed Waterford’s occupancy targets
- Conducting private tours and virtual tours, providing information to prospects and community organizations, and following up on leads in a timely manner
- Complete Lease Agreement and review with prospective residents and/or the Responsible Party
- Review and finalize all necessary documentation related to Residency Agreements, CHIP, and tenant insurance
- Communicate with DOC to assess if The Waterford can meet the physical and/or cognitive care needs of prospective residents
- Coordinate move-ins, communicate with moving companies
- Update reception on phone numbers and contact information of (new) residents
- Orienting new residents to ensure a smooth transition to their new home
- Supporting families of (new) residents during the transition
- Coordinate internal transfers for existing residents

**Key Responsibilities**:

- Work in concert with the Marketing & Community Relations Manager of Waterford Ottawa
- Lead generation
- market deployment
- brand awareness, CRM
- Grow sales process (response time, understanding and growing our current leads and intelligence, tour process, selling tactics, cross-selling, on-site sales support, market penetration)
- Marketing opportunities (social media presence, brand and activity awareness, incentives, promotions, what sets Waterford apart)
- Assist in developing, maintaining, and distributing all brochures and marketing materials
- Establishes and maintains on-going contacts with business groups, community organizations, social workers, discharge planners, doctors' offices, and other useful referral personnel/agencies
- Assist in developing, maintaining, and distributing all brochures and marketing materials
- Attends network and other pertinent meetings, and participates in expos as deemed useful
- Interviews, and tours prospective residents and their families; discusses evaluations with the Wellness Department

**Resident
- Community Lifestyle**:

- Resident ambassador program for Waterford
- strong opportunity to grow current culture, occupancy, SWOT analysis, what is the COMP set doing
- Community engagement in concert with sales, strategies to set us apart
- Growth and mentorship of our lifestyle team, importance of their role in our success
- Waterford lifestyle
- what is it and how can we grow it internally and externally - enhancing our service culture; identifying what sets us apart
- Work with all departments engaging them in Waterford’s core values and service culture

**Marketing & Occupancy**:

- Leasing of the rental units in the retirement home
- Meeting prospective tenants off premises if required
- Develops, promotes, and implements marketing plans to increase rentals & ensure optimal occupancy is achieved
- Develops marketing strategy and prepares advertising campaigns
- Conducts tours; provides information to the public and community organizations; and follows up on leads in a timely manner
- Prepares lease agreements for execution by Resident/Tenant
- Develops and fosters partnerships within the community
- Encouraging outside community groups that share similar interests with Waterford to use Waterford facilities such as theatre and craft kitchen for their events

**Resident Relations**:

- Greets & orients new residents to ensure a smooth transition to the Waterford
- Ensure a smooth resident move-in process by engaging and working collaboratively with all Departments
- Responds to resident issues, family inquiries and concerns relating to move-ins

At **Waterford Senior Living**, we are committed to providing a homelike environment, where the residents and their families can enjoy the maximum level of independence, while achieving the highest quality of life, with the safety, dignity, and respect they deserve.

**Bonus Structure**:At the Waterford Grand & Bristol there are 4 distinct types of accomm

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