Head of Digital Marketing

1 month ago

Toronto, Canada Peninsula Canada Full time

**Company**: Peninsula Employment Services Limited

**Department**: Marketing

**Location**: Toronto, ON

**Salary**: $100,000- $120,000 plus Quarterly, target driven bonus

**Type of Employment**: Permanent

**Full/Part-Time**: Full-Time

**Hours of Work**: 37.5

**Working Days**: Monday to Friday

**About Us**

Peninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula brAInbox. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador; with foreseeable plans of branching out to all provinces in Canada Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 2,500 people globally Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies.

**Job Purpose**

To manage and take responsibility for digital marketing activity to maximize the use of new digital channels, create new business opportunities and efficiencies in significant paid search budgets.

To support service departments with digital activity to improve client retention.

**Job Overview**

The Head of Digital Marketing oversees the day-to-day, granular digital marketing activity of the organisation and drives digital marketing initiatives for the company, ensuring the growth of our key revenue streams. You will be responsible for leading the digital marketing team, continuing their training and development to add greater benefit to the business.

**Day-to-Day Duties and Responsibilities**
- Maintain, develop and implement the digital marketing strategy to ensure the business has an optimised online presence. With a focus on continual website improvement, paid search, lead generation and supporting channel activity
- Management and hands-on involvement in all campaigns to maximise new business opportunities and client retention.
- To own the use of new digital channels such as programmatic and the expansion of paid social media activity to grow lead generation opportunities.
- Work alongside the development team to maintain the Peninsula website with a key focus on customer experience and lead generation.
- Work closely with the SEO team to ensure keyword targets align with growth goals, and that all on-site and off-site activity is driving performance improvements.
- Collaborate with the marketing automation lead to assist with the delivery of digital marketing programmes that support sales and service processes or nurture data to be sales ready.
- Oversee digital marketing spend to drive better ROI, campaign efficiency and cost management through a cost analysis report.
- Develop strong relationships with all internal teams to explore all marketing opportunities.
- Manage the workflow and priorities of the team, assigning tasks, projects and activities.
- Provide timely and reliable management information to key stakeholders within the business.

**Essential Skills and Competencies**:

- 7+ years' experience of managing successful marketing strategies using a wide range of digital and offline channels, delivering ambitious growth targets and controlling costs.
- A proven track record of driving commercial growth through flawless execution of a robust marketing strategy in a fast paced, results-driven environment
- Experience leading a team, with proven ability to motivate and coach.
- Ability to manage multiple projects simultaneously.

**Desirable Skills and Competencies**:

- Confident, ambitious, dynamic and self-motivated person with the will to drive forward new ideas.
- Strong creative outlook.
- Strong analytical and project management skills.
- Methodical, organised and innovative in your approach.
- Experience in social media communications.
- Experience in working in a health and wellbeing or employee benefits sector.
- Ability to thrive in a fast-paced environment.

**Why work at Peninsula Canada?**
- Day off on your birthday
- Enhanced Benefits with Health and Dental Coverage
- We offer a Registered Retirement Savings Plan (RRSP) Matching Program
- Vacation Days increase after 2 and 5 years' service
- Ask about our Peninsula Days, and more

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