Brand Manager, Fisher Price

4 weeks ago

Mississauga, Canada Mattel Full time

**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

**The Team**:
The Marketing Department in Canada is responsible for localization and commercialization of the global marketing priorities to suit the specific needs of Canadian consumers and retailers. Our Marketing team is responsible for adapting strategic and commercially viable marketing programs from globally developed strategies and contributing to retail executions for all of the brands in the Mattel portfolio (i.e. Barbie, Hot Wheels, Fisher-Price) by collaborating closely with sales, trade marketing, our global marketing and US marketing teams and key external partners. The Marketing team is the engine for Mattel Canada, acting as business managers, with responsibility for delivering business results through pricing, line selection, marketing communications, media investments and close partnership with all stakeholders in the business. In this team, you can expect to have a dynamic, fast paced and nimble role where you have true accountability and team collaboration.

**The Opportunity**:
The Brand Manager (Associate Manager, Marketing) is the steward for the brand and business, responsible for adapting strategic and commercially viable marketing programs and retail executions for the Fisher-Price Partner Brands (Thomas & Friends, Imaginext, Fisher-Price Entertainment, Little People Collector, Power Wheels & New Opps) portfolio by collaborating closely with sales, trade marketing, our global marketing team, and key external partners. You will stretch between managing item level detail and creating higher level go-to-market strategies. In addition, you are empowered to identify opportunities to optimize sales and capture share as well analyzing the competitive environment to find opportunities and identify risks to maximize goals.

**What Your Impact Will Be**:

- Drive consumer demand at retail and throughout the organization by adapting targeted marketing strategies and tactics that will ensure the achievement of corporate sales and profit goals.
- Develop an annual marketing plan that will include:

- Business review, market analysis
- Recommendations of business objectives both qualitative/quantitative
- Specific strategies & tactics to accomplish the objectives covering all aspects of the marketing mix
- Action plans to implement brand strategies
- Direct and manage the execution of all facets of marketing, including product selection, pricing, promotion, consumer advertising, public relations and merchandising ensuring budget targets are met.
- Drive brand growth (sales and profitability) through targeted product selection (forecasts and inventory), supported by detailed analysis of business elements such as: pricing, customer base and competition.
- Manage brand P&L and monitor spending to ensure expenditures are within budget and profit objectives are accomplished
- Develop and monitor sales forecasts or quotas on an on-going basis to assist in planning and manufacturing of product
- Understand trade needs and retailing operations to aid in driving the business team to meet their objectives. This will include consultation on special sales programs and competitive needs.
- Monitor effectiveness of sales and marketing programs in achieving objectives
- Interface with sales team on product issues
- Communicate with global team members, licensors and US contacts regularly
- Interface with functional departments of the company to ensure brand objectives are met:

- Sales, Finance, Licensing
- Planning, Quality Control, Customer Service
- Advertising, Promotion and Public Relations agencies and Merchandising Team
- U.S. & Global counterparts/Marketing departments etc.
- Facilitate innovative issue resolution at the Associate Manager level. This should include ensuring the support and cooperation of other company departments in Canada and the U.S., as well as external suppliers and advertising agencies, etc.

**What We’re Looking For**:

- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
- Bachelor Degree in Business or Marketing, MBA an asset
- 5+ years of brand marketing experience
- Strategic thinker
- Detail oriented with excellent organizational and analytical skills
- Manage complex projects quickly and adeptly with your understanding of business priorities
- Multi-task with the ability to switch between strategic thinking and day to day administrative tasks
- Strong pr

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