Marketing Manager

3 weeks ago

Toronto, Canada Element Fleet Management Full time

Get started on an exciting career at Element_

Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

What We Need

We are looking for a Marketing Manager who will play a critical part in engineering top-notch products and services in a unique industry and at a rapidly growing organization.

Are you:
- A marketing professional that has been responsible for generating brand awareness and interest of accounts?- Capable of running end-to-end, integrated, multi-touch marketing campaigns?

As the Marketing Manager, you will manage account engagement and personalize content through various online channels to generate demand and advance opportunities. You will also be responsible for driving adoption of new sales enablement technologies across our sales channel.

A Day in the Life- Lead account-based marketing efforts to drive brand awareness and interest of prospects- Develop, maintain, and refine comprehensive account profiles and target personas- Monitor account engagement and nurture leads to ensure timely sales outreach- Partner with vendors to develop a training plan as well as measure, calibrate, and improve adoption of new enablement tools across our sales channel- Collaborate with sales to develop plays, personalized content, and campaigns that increase pipeline and conversion rates for targeted accounts and contacts- Build marketing tactics that will engage prospects from having no awareness all the way to successful conversion- Communicate and optimize the impact of marketing activities across marketing and sales

**Requirements**:
- Bachelor’s Degree in Marketing, Commerce, and / or MBA preferred- Proven track record in Marketing or Account Based Marketing- 5+ years of experience in driving brand awareness and / or demand generation preferred- Strong collaboration skills and experience working with sales channels- Proficiency in Salesforce, Demandbase, Pardot, and / or LinkedIn a plus- Customer focused, high energy, self-starter- Comfortable working in an unstructured, fast-paced environment

What’s in it for You
- A culture of innovation, empowerment, decision-making, and accountability
- Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
- Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)
- Hybrid work environment for most positions

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
- or call (800) 665-9744._

Pay transparency Nondiscrimination
- Know Your Rights: Workplace discrimination is illegal

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