Lifeline Healthcare Representative

3 months ago


Toronto, Canada Lifeline of Canada Full time

Connect America and our family of brands, including Lifeline Canada, have helped aging individuals and at-risk populations live safely and independently in their homes for 50 years.

Since 1974, more than 700,000 Canadian subscribers have benefitted from Lifeline. Today, our range of medical alert services provide patients with access to help at home or on the go.

Benefits for employees include promotion of work-life balance, medical and dental insurance, exclusive employee discounts, ongoing training, etc.

**JOB DESCRIPTION**:
As the Lifeline Healthcare Representative, you will have a pivotal role in growing Lifeline Canada business in your assigned territory. Your goal will be to influence the Healthcare Professional’s (HCPs) behavior so that they are more pro-actively referring their patients/clients to the Lifeline service. This will be achieved by preparing and implementing our core strategies as to engage HCPs who have the highest potential to influence and refer new Lifeline subscribers. Other areas of coverage include sales visits and marketing promotion to medical offices, pharmacies, community organizations, associations and other potential influencers including seniors’ groups. GTA territory and the downtown core: Scarborough/North York Peel/Halton Downtown Toronto West.

**OUR CUSTOMERS**:

- ** Healthcare Professionals**: Social Worker, Occupational Therapist, Discharge Planner, Physiotherapist, Nurse, Doctor, and Home Care Worker. These professionals can be found in hospitals, homecare centers (public and private), and community health care facilities.
- ** Community contacts**: Manager, nurse and recreational therapist in seniors’ residences. Organizations such as Alzheimer Society, Parkinson Canada, Muscular Dystrophy, VAC and associations supporting seniors.

**KEY RESPONSIBILITIES**:

- Achieve Lifeline Canada Referral objectives for the designated territory. This will be accomplished by planning and making sales visits and group presentations to healthcare professionals with potential to influence and refer new Lifeline subscribers
- Brochure drops to medical offices, healthcare institutions, community organizations, and directly to potential subscribers via group presentations
- Effective Contact database Management, including entering all activities in CRM daily and maintaining an accurate and actionable contact database
- Work in collaboration with Regional Development Managers (RDM), Marketing, Direct Sales, Home Service Representatives (HSR), and other departments as necessary to optimize referrals
- Participate in monthly business review with his manager
- Mindful management of expenses

**JOB SPECIFICATIONS**

**Education**:

- College diploma or bachelor’s degree or equivalent work experience

**General Skills and Knowledge**:

- 1-2 years field sales experience
- Knowledge of the Healthcare industry is an asset
- Excellent interpersonal skills, able to establish and maintain business relationships
- Excellent verbal and written communication skills
- Excellent planning, organizational and implementation skills
- Displays professionalism and business acumen
- A self-starter that works independently and in a team environment
- Strong computer literacy and proficiency with Microsoft Office Suite

**Additional Requirement**:

- Driver’s license, access to a car and home office including internet
- Travel as necessary depending upon the territory, including probable overnight stays.



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