Lead Analyst, Growth Analytics

4 months ago

Montréal, Canada SSENSE Full time

Company Description

Group Atallah

SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else.

SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views. Approximately 80% of its audience is between the ages of 18 to 40. It is privately held and has achieved high double digit annual growth and profitability since its inception.

**Job Description**:
Reporting to the Senior Director of Growth, the Lead Analyst, Growth Analytics will be responsible for delivering new actionable insights across paid media channels. The Lead Analyst, Growth Analytics will extract growth insights through internal data and competitive benchmarking whilst building analysis to contribute to and evaluate new demand generation initiatives. This role will also strongly contribute to current demand generation initiatives resulting in further optimization and improvements. In addition, they will support Growth channel leadership in their deep analysis alongside building tools and platforms to inform successful decision-making. They will bring advanced business acumen to their partnership with their stakeholders and have a robust background in data-driven optimization and problem solving.

**RESPONSIBILITIES**

**Demand Management - 70%**
- Deep dive into key drivers of overall business performance to identify new demand or optimization opportunities in our advertising channels (Search Engine Marketing, Search Engine Optimization, Social, and Affiliate Marketing) as well as in our Growth programs.
- Establish a deep understanding of the business, its data, and patterns to become a key thought partner to the Growth Team as well to the other business units.
- Perform competitive benchmarking / reverse engineering to identify opportunities to elevate our advertising efficiency at acquiring new customers.
- Provide Growth Team inputs to the quarterly forecasts to reduce variance by working closely with the Financial Planning & Analysis Team.
- Own post-mortems related to quarterly forecasts to identify variance drivers to improve future accuracy.
- Autonomously query data for analysis purposes to inform reports and key projects
- Nurture a rigorous focus on Data Driven Channel Management practices across the different Growth pillars.
- Stay abreast of the latest channel acquisition trends through tight collaboration with the owners and present new company-wide initiatives to the leadership team based on that information.
- Recommend emerging tools and technologies that will improve analytics in the Growth Team.

**Growth Team Support - 30%**
- Implement improvements to the current tools and platforms in place to make informed decisions either for advertising purposes or for steering our demand generation levers.
- Drive accountability and mentor channel managers and specialists to help them evolve in their roles and deepen their understanding of tools and platforms.
- Oversee, delegate and prioritize analytics projects within the Growth Team ensuring that they are delivered on time and are of high quality.
- Provide visualization tools (e.g., Tableau dashboards) to the Growth Team that help drive insights and new business opportunities.

**Qualifications**:

- Bachelor’s degree in Engineering, Computer Science, Mathematics or a related analytical field
- 7-10 years experience in analytics with a focus on driving business impact
- Proficiency in querying and analyzing large data sets using SQL; Python knowledge is an asset
- Experience with data visualization tools (e.g., Tableau)
- Experience with web analytics (Google Analytics) an asset
- Proficiency Microsoft Excel / Google Sheets and Microsoft PowerPoint / Google Slides
- Strong communication skills and business acumen
- Good communication skills in English & French

**SKILLS**
- Highly motivated and organized
- Highly analytical and detail oriented
- Creative thinker with excellent problem solving abilities
- Strong ability to present, synthesize and influence change
- Ability to thrive in a fast-paced, performance-driven environment
- Strong ability to collaborate
- Comfortable in navigating ambiguity

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