Communications Officer

2 months ago


Hamilton, Canada McMaster University Full time

Schedule

Monday - Friday, 8:30am - 4:30pm (Hybrid schedule)

Education Level

Bachelor's degree in Marketing, Communications or related field of study.

Career Level

Requires 3 years of relevant experience.

UNIT/PROJECT DESCRIPTION:
DeGroote’s Student Experience team supports all students at the DeGroote School of Business - MBA, BCom, specialized graduate programs and PhD students. Our teams lead and facilitate the entire student journey from recruitment to onboarding; delivering exceptional program and career development services. As an integrated team, we champion new ideas, collaborate across boundaries, and learn continually to deliver a consistent and inspiring student experience.

The DeGroote student population, its staff, faculty and employer partners are comprised of individuals from diverse backgrounds and experiences. The school, faculty and staff are committed to building an inclusive community supporting all individuals. Our school’s culture is captured by five values: _Collaboration, Community, Inclusivity, Innovation _and_ Integrity._

This centralized support role, Student Experience Communications Officer will coordinate an integrated and comprehensive communication strategy for the Student Experience team, in partnership with Marketing and Community Engagement (MACE), support a consistent DeGroote School of Business brand and facilitate all internal communications strategies with a key focus on the student. The incumbent may be asked to coordinate select event logistics for all elements of the Student Experience team at both sites - main campus and the Ron Joyce Centre in Burlington.

JOB SUMMARY:
Responsible for developing, implementing, and evaluating a strategic communication plan which includes marketing initiatives and incorporating new initiatives to support the communication activities and enhance the overall profile of the Program/Faculty.

PURPOSE AND KEY FUNCTIONS:

- Develop, coordinate, and implement work plans and objectives for the communication and promotion of the Program/Faculty. Develop communication and strategic plans and objectives.
- Provide recommendations on the future development of communication strategy, structure, function, and activity.
- Design, build and update the Program/Faculty website. Evaluate usability and relevance and make ongoing necessary additions and changes to website content.
- Develop content, design, edit, and maintain the Program/Faculty’s communications materials.
- Liaise with media and journalists and arrange interviews between various stakeholders and media.
- Liaise with internal contacts, external partners, community organizations, and other stakeholders.
- Support promotional activities, events, and publicity opportunities.
- Coordinate and communicate content requirements and production deadlines to authors for publications.
- Review graphics, edit images, and make revisions to content and layout.
- Design and execute complete graphical layout for marketing materials used to promote exhibitions and general campaigns.
- Negotiate terms of service with various suppliers, publications, distributors, and designers.
- Develop annual publicity budgets and complete expense reports for events and marketing material expenditures.
- Create financial projections and make adjustments to the communications budget throughout the fiscal year.
- Write, edit, design, and disseminate communications and marketing materials for a diverse audience in both print and electronic formats.
- Develop and maintain an inventory of the Program/Faculty’s stories.
- Conduct database, literature, and web searches to locate documents and articles that can be used for reference in marketing tools.
- Update, maintain, and verify information in a variety of spreadsheets and databases.
- Attend, participate in, and facilitate a variety of meetings.
- Remain current with frequent developments in design and graphics software, social media platforms, and trends in the communications field.

SUPERVISION:
Ensure adherence to quality standards and procedures for short term staff and volunteers.

ASSETS:

- Previous experience in a marketing or communications role with strong emphasis on online presence/social media strategies
- Exceptionally skilled at the written word - to craft messages that require mínimal editing, while representing the level of professionalism at the DeGroote School of Business
- Strong communication and interpersonal skills to communicate effectively with all levels of staff and influence, both verbally and in writing
- Strong knowledge of website design, along with a flair for creative thinking to deliver an exceptional print, online/web and social media presence for the business school’s programs and Student Experience activities
- Ability to negotiate successfully with vendors and external constituents
- Demonstrated ability to influence colleagues to affect change and successfully manage multiple projects simultaneously
- Past experienc



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