Communications Officer

2 weeks ago

Hamilton, Canada McMaster University Full time

**Schedule**

Monday - Friday, 8:30- 4:30pm.

Two year contract role.

**Education Level**

Bachelor's degree in Marketing or related field of study.

**Career Level**
Requires 3 years of relevant experience.

The Office of the Registrar provides a number of services to both prospective and current students and is the primary information source on enrollment, convocation ceremonies and important student dates and events throughout the year. We are a smart, collaborative staff of nearly 100, spread across 9 departments: Student Services, Aid & Awards, Student Recruitment, Undergraduate Admissions, Student Records, Systems, Scheduling & Examinations, Communications and Central RO Administration. This supportive and dynamic team works together to provide assistance to students from the beginning of their time at McMaster University until they graduate.

**General Description**

Responsible for developing, implementing, and evaluating a strategic communication plan which includes marketing initiatives and incorporating new infrastructure to support the communication activities and enhance the overall profileof the department.

**Representative Duties & Responsibilities**
- Develop, coordinate, and implement work plans and objectives for the communication and promotion of the department
- Develop communication and strategic plans and objectives.
- Collect, analyze, assess, and summarize information relevant to the decision making process and develop recommendations for final approval and implementation. Provide recommendations on the future development of communication strategy, structure, function, and activity.
- Design, build and update the website. Evaluate usability and relevance and make ongoing necessary additions and changes to website content.
- Develop content, design, edit, and maintain social media sites.
- Liaise with internal contacts, external partners, community organizations, and other stakeholders.
- Schedule events and coordinate joint promotional activities and publicity opportunities with other departments and community groups.
- Coordinate and communicate content requirements and production deadlines to authors for publications.
- Review graphics, edit images, and make revisions to content and layout.
- Design and execute complete graphical layout for marketing materials used to promote exhibitions and general campaigns.
- Negotiate terms of service with various suppliers, publications, distributors, and designers.
- Develop annual publicity budgets and complete expense reports for events and marketing material expenditures.
- Create financial projections and make adjustments to the marketing budget throughout the fiscal year.
- Write, edit, design, and disseminate communications and marketing materials and in-house exhibition and education publications to a diverse audience in both print and electronic formats.
- Develop and maintain a graphics and video inventory.
- Conduct database, literature, and web searches to locate documents and articles that can be used for reference in marketing tools..
- Update, maintain, and verify information in a variety of spreadsheets and databases.
- Attend and participate in a variety of meetings.
- Remain current with frequent developments in design and graphics software, social media platforms, and trends in the communications field.

**Supervision**:

- Ensure adherence to quality standards and procedures for short term staff and volunteers.

**Assets**:

- Knowledge of marketing, branding and strategic communications is an asset.
- Experience working with a CRM system.
- Familiarity with the McMaster brand guidelines
- Graphic design, and photography experience, and/or experience working in an academic institution.
- Knowledge of McMaster programs and admission requirements and processes
- Previous experience with Chinese social media platforms including Weibo and WeChat would be considered an asset.
- Exceptional copywriting skills, and the ability to create content quickly, creatively, accurately and for a variety of mediums while maintaining the highest quality.
- Experience with developing content for platforms such as Facebook, Instagram, TikTok, and YouTube
- Experience in storyboarding and creative ideation
- Experience in filmmaking, videography, and photography
- Experience editing video projects and inserting sound effects, music, and transitions.
- Ability to multitask and work towards several milestones and on various projects simultaneously.
- Knowledge and familiarity with website development and social media platforms
- Proven ability to build relationships with internal and external partners to create and deliver content.
- Keen attention to detail in ensuring final product aligns with key themes or objectives.
- Heightened awareness with respect to diverse cultural backgrounds, experiences, and styles
- Knowledge of AODA and accessible content design and writing
- Knowledge about the post-secondary education section
- Bachelor's degre

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