Solution Marketing Manager

2 months ago


Halifax, Canada Unisys Full time

**Job Description** We Believe in Better**

We are a global information technology company that builds high-performance, security-centric solutions that can help change the world. Enhancing people’s lives through secure, reliable advanced technology is our vision.

Our associates are at the forefront of everything we do, driving our clients’ successes while giving back to communities and making this world a safer and more secure place to live and work. Our success is a direct result of the work of our people who live and breathe our Core Beliefs. Simply put, we believe in better lives. Join us

**Learn more about Unisys and our key solution offerings**: Unisys, Stealth, CloudForte®, InteliServe

**What success looks like in this role**:
As Solution Marketing Manager, you will be responsible for a large portfolio of solutions in the Cloud, Applications, and Infrastructure (CA&I) business and will own the overall messaging strategy, campaign strategy, content strategy and go-to-market programs that help drive and achieve Unisys short and long-term goals. You will report to the Senior Director of Solution Marketing for CA&I and ECS (Enterprise Computing Solutions) and own identifying customer market requirements, and delivering clear and unique positioning and messaging.

Working with the CA&I solution/product management team, you will use your industry experience to identify the solution capabilities as well as non-technical differentiators that can be used to market to clients and prospects and drive awareness and demand. Additionally, you will work closely with a cross-functional marketing team to define the GTM strategy, craft demand generation campaigns, drive the content strategy, and design sales enablement tools and trainings for our internal audience.

Key Responsibilities:

- _ Messaging_: Own Unisys cloud solutions and services storytelling to various personas across the different global markets and market segments. You will be responsible for delivering a comprehensive messaging framework for each solution including customer needs, target markets, value proposition, differentiators, use cases, and supporting client stories.
- _ Content strategy_: Work closely with the Unisys Content Marketing team to develop a broad range of external-facing content which resonates throughout the buyers’ journey and communicates Unisys’s key value and differentiators.
- _ Public Relations_: Collaborate with Unisys PR to develop press releases, blogs, bylines, and thought leadership content that help increase awareness
- _ Analyst Relations_: Partner with the Unisys AR team to help educate influencers on the Unisys value proposition and ensures Unisys a strong position in key analyst evaluations.
- _ Digital marketing_: Work with the Unisys Digital marketing team to help design, test, and activate the perfect blend of owned, paid and earned media for all campaigns relevant to your market space.
- _ Demand Generation_: Collaborate with the Unisys Campaign team and regional sales leaders to craft integrated demand generation campaigns plans.
- _ Sales enablement_: Work closely with Unisys Sales Enablement to develop the appropriate sales tools, and to educate the direct sales and partner sales teams on the latest messaging and positioning respective to trends, cross-portfolio topics, and verticals.
- _ Partner marketing_: Work with Unisys Partner Marketing to help identify and articulate common value propositions and co-marketing activities that will help grow the business through our strategic alliances and channel partners.

**You will be successful in this role if you have**:

- Bachelor’s degree in engineering, computer science, marketing or equivalent (MBA highly desired)
- At least 6+ years of integrated product/solution marketing experience in B2B and high-tech segments.
- General familiarity with how enterprise organizations are using/adopting cloud/SaaS technologies, virtual platforms, and transforming enterprise IT is required - IT background a plus.
- Passion for understanding customer needs and using customer insights to drive effective and engaging content
- Proven track record of developing marketing plans and programs that drive growth and new customers.
- Great written and verbal communication skills; ability to translate ideas into clear, high impact written communications and presentations. Ability to take complex technology and describe its business value through compelling content creation. A keen understanding of enterprise IT sales cycles and the ability to build content pertaining to each stage of the customer journey
- Project management skills with the ability to own/drive projects to close. Successful at managing stakeholders at all levels of an organization (including senior executives), as well as media, partners, customers, and analysts
- Entrepreneurial self-starter with discipline for setting goals and metrics, driving decisions, and getting closure on recommendations and iss



  • Halifax, Canada Unisys Full time

    **Job Description** We Believe in Better!** We are a global information technology company that builds high-performance, security-centric solutions that can help change the world. Enhancing people’s lives through secure, reliable advanced technology is our vision. Our associates are at the forefront of everything we do, driving our clients’ successes...


  • Halifax, Canada Unisys Full time

    **Job Description** We Believe in Better!** We are a global information technology company that builds high-performance, security-centric solutions that can help change the world. Enhancing people’s lives through secure, reliable advanced technology is our vision. Our associates are at the forefront of everything we do, driving our clients’ successes...


  • Halifax, Canada Unisys Full time

    **Job Description** We Believe in Better!** We are a global information technology company that builds high-performance, security-centric solutions that can help change the world. Enhancing people’s lives through secure, reliable advanced technology is our vision. Our associates are at the forefront of everything we do, driving our clients’ successes...


  • Halifax, Canada Integrated Marketing Full time

    Marketing Sales Consultant (Full Time), HalifaxThe Company:Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.Apply Now Name Email Contact Number Country Your Message Upload Resume The...


  • Halifax, Canada Integrated Marketing Full time

    Marketing Sales Consultant (Full Time), HalifaxThe Company:Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.Apply Now Name Email Contact Number Country Your Message Upload Resume The...


  • Halifax, Canada Integrated Marketing Platform Full time

    **The Company**: Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy. **The Position**: Highly motivated Marketing Sales Consultants generate new business and support our clients in building integrated...


  • Halifax, Canada Gallagher Full time

    Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper.We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect them...


  • Halifax, Canada Gallagher Full time

    Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 30,000 strong, serving our clients with customized solutions that will protect...


  • Halifax, NS, Canada Integrated Marketing Full time

    Marketing Sales Consultant (Full Time), Halifax Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy. Highly motivated Marketing Sales Consultants generate new business and support our clients in building...


  • Halifax, Canada Gallagher Full time

    About Us: Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper.We live a culture defined by _The Gallagher Way_, our set of shared values and guiding tenets. A culture driven by our people, over 40,000 strong, serving our clients with customized solutions that will...


  • Halifax, NS, Canada Integrated Marketing Full time

    Marketing Sales Consultant (Full Time), Halifax The Company: Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy. Apply Now Name Email Contact Number Country Your Message Upload Resume The...


  • Halifax, Canada Gallagher Full time

    About Us: Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper.We live a culture defined by _The Gallagher Way_, our set of shared values and guiding tenets. A culture driven by our people, over 40,000 strong, serving our clients with customized solutions that will...


  • Halifax, Canada Grandway Marketing Full time

    Grandway Marketing is a digital marketing company specialized in web design in Halifax, as well as SEO, branding and more. We primarily work with small businesses to help them succeed online. We are looking for a business development manager to join Grandway Marketing. This position features schedule flexibility and opportunity for advancement and growth...


  • Halifax, Canada Dash Hudson Full time

    Product Marketing is a central function to ensure Dash Hudson is going to market with the strongest brand positioning while also collaborating and preparing cross-functional teams with the tools they need to succeed. Dash Hudson is looking for a passionate marketer to be part of the Product Marketing team while also being an independent problem solver. Dash...


  • Halifax, Canada Gallagher Full time

    About Us: Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guiding tenets. A culture driven by our people, over 40,000 strong, serving our clients with customized solutions that will...

  • Solutions Manager

    2 weeks ago


    Halifax, Canada Dash Hudson Full time

    What you'll do **Responsibilities**: Customer and Prospect Facing Clearly communicate the benefits and best use of the Dash Hudson product and features. Provide industry and role-specific examples and best practices. Demonstrate a clear understanding of the technical aspects of the Dash Hudson platform. Provide accurate and timely answers to questions from...

  • IT Project Manager

    1 week ago


    Halifax, Canada Vtech Solution Inc Full time

    Statement of Work Project Summary The HRM IT PMO is moving forward with delivering two projects that require the direction of a Senior Project Manager. The two projects are as follows: Project 1: eAgenda Solution The Municipal Clerk's Office is procuring a new technology solution to facilitate the creation, management, and distribution of e-Agendas for...

  • Solutions Manager

    3 weeks ago


    Halifax, Canada Dash Hudson Full time

    ResponsibilitiesCustomer and Prospect FacingClearly communicate the benefits and best use of the Dash Hudson product and features.Provide industry and role-specific examples and best practices.Demonstrate a clear understanding of the technical aspects of the Dash Hudson platform.Provide accurate and timely answers to questions from customers regarding the...

  • Solutions Manager

    1 week ago


    Halifax, Canada Dash Hudson Full time

    ResponsibilitiesCustomer and Prospect FacingClearly communicate the benefits and best use of the Dash Hudson product and features.Provide industry and role-specific examples and best practices.Demonstrate a clear understanding of the technical aspects of the Dash Hudson platform.Provide accurate and timely answers to questions from customers regarding the...


  • Halifax, Canada Aramark Full time

    The District Marketing Manager works under the direction of the National Marketing Operations Director and in close collaboration with the operational team. Based in either Nova Scotia or New Brunswick, the District Marketing Manager participates in the strategic planning and leads implementation of marketing plans and programs toward reaching critical...