Solution Marketing Manager

3 weeks ago

Halifax, Canada Unisys Full time

**Job Description** We Believe in Better**

We are a global information technology company that builds high-performance, security-centric solutions that can help change the world. Enhancing people’s lives through secure, reliable advanced technology is our vision.

Our associates are at the forefront of everything we do, driving our clients’ successes while giving back to communities and making this world a safer and more secure place to live and work. Our success is a direct result of the work of our people who live and breathe our Core Beliefs. Simply put, we believe in better lives. Join us

**Learn more about Unisys and our key solution offerings**: Unisys, Stealth, CloudForte®, InteliServe

**What success looks like in this role**:
It’s an exciting time to be at Unisys. We are building a best-in-class team that will bring a new Financial Services industry vision to life. Using some of the latest technologies, along with fantastic partners we will pull creativity to the forefront, and we need highly motivated people with great attitude and aptitude to join us.

We are seeking a passionate, innovative, Solution Marketing Manager with the experience along with the passion for launching new banking technology solutions to market. You will own the overall messaging strategy, campaign strategy, content strategy and go-to-market programs that help drive and achieve Unisys short and long-term goals. You will report to the Senior Director of Solution Marketing and own all aspects of solution marketing for a new offering, will evangelize and bring thought leadership to this space identifying customer market requirements, and delivering clear and unique positioning and messaging.

Working with the solution/product management team, you will use your industry experience to identify the solution capabilities as well as non-technical differentiators that can be used to market to clients and prospects and drive awareness and demand. Additionally, you will work closely with a cross-functional marketing team to define the GTM strategy, craft demand generation campaigns, drive the content strategy, and design sales enablement tools and trainings for our internal audience.

**You will be successful in this role if you have**:
Key Responsibilities:

- _ Messaging_: Own Unisys cloud solutions and services storytelling to various personas across the different global markets and market segments. You will be responsible for delivering a comprehensive messaging framework for each solution including customer needs, target markets, value proposition, differentiators, use cases, and supporting client stories.
- _ Content strategy_: Work closely with the Unisys Content Marketing team to develop a broad range of external-facing content which resonates throughout the buyers’ journey and communicates Unisys’s key value and differentiators.
- _ Public Relations_: Collaborate with Unisys PR to develop press releases, blogs, bylines, and thought leadership content that help increase awareness
- _ Analyst Relations_: Partner with the Unisys AR team to help educate influencers on the Unisys value proposition and ensures Unisys a strong position in key analyst evaluations.
- _ Digital marketing_: Work with the Unisys Digital marketing team to help design, test, and activate the perfect blend of owned, paid and earned media for all campaigns relevant to your market space.
- _ Demand Generation_: Collaborate with the Unisys Campaign team and regional sales leaders to craft integrated demand generation campaigns plans.
- _ Sales enablement_: Work closely with Unisys Sales Enablement to develop the appropriate sales tools, and to educate the direct sales and partner sales teams on the latest messaging and positioning respective to trends, cross-portfolio topics, and verticals.
- _ Partner marketing_: Work with Unisys Partner Marketing to help identify and articulate common value propositions and co-marketing activities that will help grow the business through our strategic alliances and channel partners.
- _ Event management_: work with various external partners in identifying, planning, and supporting events to attend. You will research what events are key to attend against a yearly plan and budget, define the KPIs and success metrics, deliver the messaging and content that resonates with the audience.

Qualifications:

- Bachelor’s degree in engineering, computer science, marketing or equivalent (MBA highly desired)
- At least 6+ years of integrated product/solution marketing experience in B2B and high-tech segments.
- Experienced in financial services industry desirable
- General familiarity with how enterprise organizations are using/adopting cloud/SaaS technologies, virtual platforms, and transforming enterprise IT is required - IT background a plus.
- Passion for understanding customer needs and using customer insights to drive effective and engaging content
- Proven track record of developing marketing plans and programs t

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