Marketing and Social Media Coordinator

2 weeks ago


Burlington, Canada Sims Advertising Full time

Sims Advertising is a full-service creative digital and traditional marketing and advertising agency established in 1991. For over 30 years, we’ve focused on building strong partnerships with our clients and have done so through exceptional customer care and execution of marketing and advertising projects. Many of our clients have worked with us for more than a decade, and some nearly as long as our doors have been open.

**About the Role...**

As the Social Media Coordinator, you will be working within the client management / marketing department to support the digital success of our clients through carefully planned and executed social media programs. You will work alongside a team of 10 designers, ensuring that our clients’ posts are designed not only to their brand requirements but with a high-quality standard and attention to detail. This position will be supported by a leadership team for client communications and project management.

This position is responsible for the planning, design, optimization, and maintenance, including the measurement and reporting of our social media programs for our clients to increase their brand awareness and deepen customer engagement in all markets across Canada.

**Responsibilities and Duties...**
- Plan monthly social media content based on provided and researched sources; blogs, web content, etc.
- Create social media captions, posts and videos optimized for multiple platforms and unique audiences, such as Facebook, Instagram, Twitter, and LinkedIn.
- Review agency and vendor content to ensure any outsourced work is consistent, high quality, cost-effective, and reflect our client’s brand specifications.
- Upload social media posts to the internal microsite or social media scheduling platform.
- Perform Community Management tasks, recording and reporting on social media platform interactions, inbox messages, liking and sharing posts, etc.
- Research client information, ie. Facebook pages, followers, use of posts, etc.
- Continuously research new social media trends, best practices and use for reaching customers in their demographics.
- Potential to learn and take on additional social media and digital marketing projects.
- Other relevant tasks, as assigned.

**Required Knowledge, Skills and Competencies...**
- Strong social media copywriting, understanding of social media best practices, and written and verbal communications skills are required.
- Proven track record of managing social media accounts on a variety of platforms such as Facebook, Twitter, LinkedIn and Instagram.
- Time management and leadership skills, ability to prioritize, multi-task, focus, influence and delegate
- Proven copywriting / blog writing skills are considered an asset.

**About You...**
- Self-starter, detail and task-oriented, highly organized, with a customer-oriented attitude
- Must be able to work in a team environment
- Strong project management and problem-solving skills
- Proven track record of managing social media accounts on various platforms such as Facebook, Twitter, LinkedIn and Instagram.
- Experience leveraging data to drive strategic direction and optimize marketing programs
- Comfortable interacting with stakeholders from multiple departments and partners

**This role is a 6-month contract with the opportunity for permanent employment.**

**Job Type**: Fixed term contract
Contract length: 6 months

**Salary**: $40,000.00-$50,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Burlington, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social media management: 3 years (preferred)
- Copywriting: 2 years (preferred)

**Language**:

- English (required)

Work Location: Hybrid remote in Burlington, ON


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