Social Media Manager

2 weeks ago


Burlington, Canada WingsUp! Restaurants Full time

Do you have a flair for creativity and the ability to engage audiences through captivating content? If so, we have the perfect opportunity for you WingsUp, a leading fast-casual restaurant chain specializing in delicious 100% Fresh, Never Frozen Chicken Wings, Bites & sandwichesis seeking a talented and enthusiastic Social Media Marketing Specialist to join our team full-time at our Burlington office.

Position: Social Media Marketing Manager

Employment Type: Full-Time, In-Office Salary: $45,000 - $50,000 per year

Job Responsibilities:

- Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and boost customer loyalty across various platforms such as Facebook, Instagram, TikTok, and more.
- Create compelling and visually appealing content, including graphics, photos, videos, and written posts, that aligns with WingsUp's brand identity and values.
- Manage all social media channels, monitor comments and messages, and respond to customer inquiries promptly and professionally.
- Collaborate with the marketing team to align social media efforts with broader marketing campaigns and promotions.
- Stay up-to-date with social media trends, emerging platforms, and best practices to continuously improve WingsUp's social media presence and performance.
- Analyze key performance metrics regularly to measure the effectiveness of social media efforts and use data-driven insights to optimize strategies.
- Plan and execute creative social media contests, giveaways, and partnerships to engage the community and drive user-generated content.
- Monitor competitors' social media activities and identify opportunities for differentiation and improvement.
- Engage with industry influencers, and activate them for internal marketing campaigns while creating cross sharing opportunities across all platforms.
- Stay informed about industry trends, developments, and changes to recommend new strategies and tactics that keep WingsUp ahead in the market.

Qualifications and Skills:
Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).

Proven work experience as a Social Media Manager or in a similar role.

Excellent written and verbal communication skills with a keen eye for detail.

Proficiency in social media management tools and analytics platforms.

Strong understanding of various social media platforms and their respective best practices.

Creative mindset with the ability to conceptualize and execute engaging social media campaigns.

Demonstrated ability to work in a fast-paced environment and meet tight deadlines.

A passion for the food industry and a strong affinity for the WingsUp brand.

Knowledge of graphic design tools and video editing software is a plus.

Why Join WingsUp: As the Social Media Manager for WingsUp, you will play a pivotal role in shaping the brand's online presence and engaging with our vibrant community of fans. You'll work closely with a dynamic marketing team and have the opportunity to contribute innovative ideas to promote one of the most loved fast-casual restaurants in the region. Additionally, WingsUp offers a competitive salary and fun work environment, including opportunities for professional growth and development.

Application Deadline: August 14th 2023

**Job Types**: Full-time, Permanent

**Salary**: $50,000.00 per year

**Benefits**:

- On-site parking

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Burlington, ON L7L 5V2: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social Media Management: 3 years (preferred)

Work Location: In person

Application deadline: 2023-08-14



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