Content Strategist

4 weeks ago

Mississauga, Canada AstraZeneca Full time

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation - ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.

Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

**Our role**:
Reporting directly to Sr. Director Medical Information Strategy and Operations, the above Therapeutic Area Content Strategist & Innovation Lead is responsible for leading the creation of the Enterprise OBU MI Content Strategy using the scientific narrative as the cornerstone of content creation and fully aligned with the Omnichannel Strategy. The Content strategist and innovation lead will collaborate very closely with Biopharmaceutical, Alexion and OBU (Medical affairs Leaders, Oncology Digital Innovation and local markets and regions) and will be responsible for ensuring a global to local implementation and execution to input and advise data led insights.

Main tasks:

- Build and shape an aligned global medical information content strategy plan including ownership, execution and implementation of the process of Scientific Narrative which underpin medical content strategy.
- Setting crystal clear direction to OBU MI Leadership team (Tumor directors for each TA) by guiding and providing input into their respective TA Content strategy to ensure alignment across TA’s.
- Drive significant alignment across multiple partners throughout the enterprise towards personalization of content along the medical journey and life cycle of asset.
- Lead the interaction with regions and key Markets to ensure Medical Information content is aligned with market’s needs and continuously assess and identify standard process to improve plans.
- Lead the content insights plan with defined KPI’s including impact metrics and collaborate with the insights team to make sure content strategy is 100% insights led with continuous feedback loop from key markets.
- Handle the communication of global medical information content in developing a concise and clear communication plan that are strategically aligned with Oncology Business Unit Medical Missions.

**Education, Qualifications, Skills and Experience**
- Bachelor’s degree in science at a minimum
- Significant experience with over 10 years in healthcare (medical and commercial) with track record in go to market strategy
- Outstanding strategic acumen and analytical skills
- Consistent track record in Senior Stakeholder Management

**Desirable skills**
- Experience in working in markets or regions in medical and or commercial/sales role
- Experience in Oncology
- Experience In Management consultancy
- Experience in Insights and Analytics

Great People want to Work with us Find out why:

- GTAA Top Employer Award for 9 years
- Learn about our culture
- Learn more about working with us in Canada
- View our YouTube channel

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