Manager, Content Marketing
3 months ago
Get started on an exciting career at Element_
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.
What We Need
Element Fleet Management is seeking a Content Marketing Manager to join our Marketing team. As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients. At Element, employees play a critical role in delivering value to clients and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference
As the Content Marketing Manager you’ll create compelling, engaging, buyer-focused content that drives thought leadership and demand generation. You’ll lead our commercial content marketing strategy— including creating optimized content across media channels and opportunity lifecycle (from lead to client). This role is in office T,W,TH weekly at our office in Mississauga or Toronto ON, or Hopkins MN.
Are you:
- Able to partner with peers and leadership to establish discipline and rigor in the content development process?- Able to effectively work across a highly matrixed organization to develop compelling marketing content and move initiatives forward?
A Day in the Life- Plan and execute a multi-channel content strategy that integrates into a broader user journey, guiding users toward conversion-
- Implement SEO best practices, ensure content adheres to brand voice, style, and tone, and maintain editorial integrity- Work hand-in-hand with campaign strategists, sales & account management, and product marketers to transform insights into compelling and easy-to-understand content- Maintain editorial calendars and develop and manage workflows to meet editorial and campaign deadlines- Collaborate with internal and external creative partners to produce brand-compliant assets with relevant storytelling
**Requirements**:
- Minimum 5-7 years of content marketing and copywriting experience, ideally in B2B environments- Minimum 2 - 3 years of people leadership experience- Excellent writing, editing, and presentation skills- Experience in graphic design a plus- Have a portfolio of compelling content written- Understanding of B2B buy journeys and demand generation- Experience writing with an SEO goalWhat’s in it for You
- A culture of innovation, empowerment, decision-making, and accountability
- Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
- Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)
- Hybrid work environment for most positions
Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
- or call (800) 665-9744._
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