Brand and Content Marketing Strategist

3 weeks ago

Mississauga, Canada Jace Holdings Ltd. Full time
p>Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. p>

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Reporting to the Manager, Omnichannel Content, the Content Specialist will work with a dynamic team of content and social media specialists producing engaging (and delicious) content across Empire banners and marketing channels. The Content Specialist is a key team member, integrated into the daily execution and planning of strategic content from ideation to launch. The ideal candidate is a creative, innovative and goal-oriented self-starter who’s passionate about unique multi-platform storytelling that engages and inspires consumers.

  • Work in partnership with cross-functional marketing, creative and external agency teams on Omnichannel content strategy and planning for website, social, in-store signage, email, sponsorship and other channels as required.
  • Optimize storytelling across channels, working with key stakeholders and channel owners for creative and strategic alignment.
  • Lead Always On Social Media content planning, maintain social calendars and work lock step with creative teams both internal and external on asset concepts and file delivery work flow.
  • Develop website content strategies and plans to support marketing campaigns and initiatives across our banner sites from brainstorm to content creation and digital production.
  • Track and source data insights to continually optimize digital content channels, including website and social media platforms.
  • Write, edit and proofread multi-platform content on a daily basis, producing compelling on-brand content across all channels to inspire consumers and drive product discovery.
  • Excel in content planning and strategy for retail/customer facing touch points both online and in-store.
  • Maintain attention to detail while ensuring content optimization and brand consistency, executing content programs from brief to publish.
  • Opportunities to support exciting brands across the organization including Sobeys, Safeway, Compliments, Foodland, Thrifty Foods and FreshCo.
    • Bachelor’s / Post-Secondary degree in journalism, communications or marketing.
    • 5 years experience in social media and or web in a content execution/planning capacity.
    • Relevant experience in digital content strategies for social, web and digital marketing including SEO & digital analytics.
    • Proven copy writing skills for multiple channels like POS, social, web & media channels.

    At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

    We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

    We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

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