Marketing Coordinator
4 months ago
**KEY RESPONSIBILITIES**:
- Assist the Marketing Manager in Maintaining and strengthening the company’s brand identity by ensuring that all marketing materials and communications follow brand guidelines.
- Design and produce engaging content, including blog posts, social media updates, newsletters, and promotional materials.
- Conduct market research to identify industry trends, customer preferences, and competitive landscape. Use data-driven insights to inform marketing strategies and tactics.
- Monitor and analyze the performance of marketing campaigns.
- Provide actionable insights and recommendations for the optimization of marketing campaigns
- Work closely with internal teams, including sales, product development, and design, to ensure alignment on messaging, product launches, and promotional activities.
- Assist the Marketing Manager in planning and executing promotional events, trade shows, and other marketing-related activities.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, Business, or a related field from an accredited institution is a must.
- 2-4 years of experience in marketing, with a focus on digital marketing, content creation, and campaign management.
- Proficiency in marketing tools such as Google Analytics, CRM software, and social media platforms.
- Strong understanding of SEO/SEM, and campaigns.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creative thinker with strong problem-solving skills and a passion for marketing innovation.
- Familiarity with graphic design tools such as Adobe Creative Suite.
- Experience in content creation is an asset.
**Note**: This Job description is not intended to be all-inclusive. Employee may perform other required duties as requested to meet the ongoing needs of the organization.
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