Regional Recruitment Manager, China

8 months ago

Toronto, Canada York University Full time

**Purpose**:
Reporting to the Assistant Director, Student Recruitment, the Regional Recruitment Manager, China plays a key role in developing a strong enrolment pipeline from China through the implementation of recruitment, communications, relationship development and enrolment management strategies. The role requires extensive international travel to the region. This role also works closely with York's in-country China representatives.

The Regional Recruitment Manager - China manages the day-to-day implementation and measurement of strategies designed to meet ambitious enrolment objectives in China, including client, community and institutional relationship management; coordination with third party representatives; targeted visits and in-market event planning; relationship development with the Canadian High Commission and government agencies; development of market specific research and analysis and market specific collateral for print, online and social media as well as communications designed to increase recruitment and conversion; building business cases for new relationships designed to meet York's enrolment goals in China and recommending participation in these opportunities.

Working with the Assistant Director, Student Recruitment and alongside in-country China representatives, the incumbent will collaborate on China recruitment and enrolment including budgets, admissions assessment staff, liaison and collaboration with colleagues across the university and post-secondary sector, assessing results at the end of each cycle and identifying opportunities for improvement.

This position requires a student-focused professional who shares and lives the Division of Students values: Respect, Excellence, Innovation, Collaboration, Accountability, Care, and Inclusion. These values are demonstrated through a commitment to service excellence whereby the incumbent treats members of the community with care, values their time, strives for personal best and collaborates to improve service experiences for all.

**Education**:
University undergraduate degree in a relevant field (such as a Business Administration, Political Science, Finance or Education) or an acceptable equivalent combination of education and at least three years' experience in international recruitment with specific experience recruiting in China, international recruitment and marketing, developing programs, or project management.

**Experience**:
Minimum of four years' of progressively more responsible related strategic experience, preferably in a postsecondary education environment and preferably in an international recruitment and/or marketing environment. Experience living or working abroad. Experience in international recruitment and strategic enrolment management, communications and strategy development. Supervisory experience required. Demonstrated ability to work effectively with a broad range of stakeholders, and particularly with stakeholders located at distance. Fluency in Mandarin is required.

**Skills**:
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Be proactive. Show availability and is willing to go above and beyond whenever it is possible.

Adaptability: Demonstrate a willingness to be flexible, versatile in a multi-institutional and multi-stakeholder work environment while maintaining effectiveness and efficiency.

Communication: Outstanding oral and written communication and presentation skills in both English and Mandarin. Excellent cross-cultural communication skills and exceptional persuasive skills. Superb judgment. exercises tact and diplomacy. Ability to maintain confidentiality. Detail oriented. attentiveness to detail is a must. Social media and web analytics skills. Ability to draft strategic plans and other marketing and recruitment and communications materials. Strong proficiency in the use MS Office (Word, Excel, Power Point), and multi-media editing suites. Experience working with CRM's preferred.

Administration and Organization: Ability to prioritize, develop a work schedule and meet deadlines. effective at monitoring and evaluating progress towards goals and tracking details, data, information and activities.

Stakeholder Needs: Anticipate, understand, and respond to the needs of a diverse group of internal and external stakeholders, including Faculties, students, parents. schools and a willingness to meet or exceed their expectations within the organizational parameters.

Teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness. accept and give constructive feedback. be willing to take direction when required.A strong understanding of international student markets and trends and an appreciation of the needs of international students and international key influencers.

Accounting and Financial Management: Proven financial management skills, including the ability to

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