Marketing Manager

3 months ago

Toronto, Canada Downtown AutoGroup Full time

At Downtown AutoGroup, we're not just selling cars. We're crafting automotive experiences and building lasting relationships with our community. We believe that effective marketing is the bridge between our exceptional services and the guests who need them. Take a look at our unique approach and see for yourself

**Why we need you**:
You understand the power of a well-crafted message and a strategically executed campaign. You know how to cut through the noise and connect with people in meaningful ways. That's what we're aiming to achieve in our marketing efforts. And that's where you come in.

Our vision at Downtown AutoGroup is to revolutionize the car-buying and ownership experience. To do that, we need a marketing expert who can translate our passion and commitment into compelling stories and campaigns. Someone who can blend traditional and digital marketing strategies to reach and engage our diverse audience. Someone who can measure, analyze, and optimize our marketing efforts to drive real business results.

Without you, we're just another automotive group. With you, we're a brand that resonates with our community and stands out in a competitive market.

**Here's what you'll be doing**:
You'll be the driving force behind our marketing strategies, ensuring that our message reaches the right people at the right time through the right channels. Your creativity and analytical skills will be crucial in elevating our brand and driving growth across our dealerships.

Your responsibilities will include:

- Developing and implementing comprehensive marketing strategies aligned with our business goals
- Managing and optimizing our digital presence, including website, social media, and online advertising
- Creating engaging content that showcases our brand values and unique offerings
- Analyzing marketing data to inform decision-making and improve campaign performance
- Collaborating with dealership teams to create localized marketing initiatives
- Managing relationships with marketing agencies and vendors
- Overseeing marketing budget allocation and ROI tracking

**You need these qualifications**:

- You have proven experience in marketing management, preferably in retail or automotive industries
- You're skilled in both traditional and digital marketing techniques
- You have a track record of developing and executing successful marketing campaigns
- You're data-savvy, with experience in marketing analytics and performance tracking
- You're an excellent communicator, able to articulate ideas clearly to diverse audiences

**It would be nice if**:

- You have experience marketing in the automotive industry
- You're proficient with marketing automation and CRM systems
- You have experience with video production and graphic design
- You hold a relevant marketing qualification or degree

We hope you can join us in reimagining automotive marketing

**This is an in-person role.

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