Coordinator Marketing Communications

2 months ago


Toronto, Canada City of Toronto Full time

**Job ID**: 50729

**Job Category**:Communications & Marketing

**Division & Section**:Corporate Real Estate Management, Real Estate Property Management

**Work Location**:105 The Esplanade

**Job Type & Duration**:1 Permanent vacancy

**Hourly Rate and Wage Grade**:$39.14 - 42.88

**Shift Information**: Tuesday to Saturday, 35 hours per week

**Affiliation**: L79 Full-time

**Number of Positions Open**: 1

**Posting Period**: 21-Oct-2024 to 04-Nov-2024

**Job Summary**:
To provide event and program support related to the planning and execution of events and promotional initiatives for the St. Lawrence Market Complex, in addition to event related marketing communications support. The person in this role organizes and executes internal events and facilitates external event rentals. The role plans and executes promotional initiatives for the Markets, coordinates social media, website content and community engagement initiatives.

**Major Responsibilities**:

- Provides event and program-related support for the planning, development, and execution of special events.
- Liaises with applicants/special interest groups/contract staff, other units and/or divisions when co-ordinating events.
- Communicates strategies to sponsors, performers, suppliers, vendors, volunteers, stakeholders and consultants.
- Prepares and processes documents in accordance with appropriate policies and legislation.
- Negotiates competitive pricing with suppliers for advertising and event resources.
- Co-ordinates and schedules events and staff and ensures the safe delivery of special events to the public.
- Checks event locations to determine site feasibility and determine equipment requirements. Ensures location, equipment and supplies meet health and safety and legislative standards and completes required inspections.
- Sets up and disassembles displays/equipment.
- Makes recommendations regarding event coordination, policies and procedures to support initiatives.
- Provides support for the development of marketing, communications and promotional materials, marketing and communications strategies, advertising to target audiences, community, and public relations outreach.
- Coordinates promotional and wayfinding signage and communications to tenants, adjacent facilities, rental areas and stakeholders.
- Develops content for social media platforms and conducts social media activity engaging with social media audiences and providing insights with approval from the Senior Project Manager, Special Projects, Marketing, Communications & Events.
- Conducts venue tours for potential customers.
- Completes reports and statistical information to evaluate events and promotional efforts
- Processes and monitors invoices, payment and refunds.
- Interprets regulations and applies best practices to events, marketing and advertising functions.
- Makes recommendations regarding event coordination, policies and procedures to support initiatives.
- Prepares and/or presents presentation materials, attends meetings and coordinates with the Supervisor for in-house events.
- Responds to enquiries, complaints and concerns and takes appropriate steps to ensure resolution.
- Ensures materials, equipment and supplies are available, clean and in safe working order.

**Key Qualifications**:

- Post-secondary education in a discipline pertinent to the job function (event planning, communications, marketing, public relations) or an approved combination of education and experience.
- Considerable experience with event administration experience at a senior level with the ability to multitask and effectively carry out the various duties and responsibilities of this position, with minimum direction.
- Considerable experience in event planning, advertising, marketing, & social media.
- Considerable experience using Microsoft Office Suite (i.e. Word, Excel, and PowerPoint) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat).
- Experience using social media tools for business purposes including Facebook, Instagram, Twitter, HootSuite as well as related social media analytic and advertising tools

**You must also have**:

- Considerable understanding of best practices in event planning, event management, event execution and event sales.
- Strong organizational, project management and business analysis skills to optimize and coordinate resources to achieve desired results.
- Strong interpersonal skills with the ability to work effectively with all levels of staff and internal / external stakeholders with a high level of flexibility to deal with rapidly emerging situations and support collaborative working relationships.
- Ability to work independently or in a team environment, including engaging all stakeholders in information gathering, problem-solving and issue resolution.
- Well-developed verbal and written communication skills with an ability to prepare reports and statistics within tight deadlines and appropriately tailored to target audiences (e.g. seni



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