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Digital Marketing Specialist

4 months ago

Montréal, Canada United Nations Full time

Work Location
Montreal

Expected duration
Twelve (12) months with a possibility of an extension

**Responsibilities**:
THE ORGANIZATIONAL SETTING

The International Civil Aviation Organization (ICAO) sets international Standards and Recommended Practices (SARPs) for aviation safety, air navigation, security, and environmental protection. To that effect, ICAO is a knowledge-based organization engaged in developing intellectual property. The Revenue and Product Development (RPM) Section is part of the Technical Cooperation Bureau (TCB) and is focused on the organization's revenue-generating activities. The portfolio of revenue-generating activities includes publications, periodicals, databases, websites, training, printing, and events. The revenues generated by these activities are required to promote ICAO’s Strategic Objectives and carry out related Programme Support. The Section is responsible for the overall strategic planning, stakeholders’ collaboration, coordination, promotion, and distribution of these sellable products in close coordination with the other Bureaus/Offices of the Organization.

The Product Management Unit (PTM) is responsible for identifying, analysing and implementing revenue-generating opportunities in ICAO. Contained within this team is the marketing team, which is responsible for marketing ICAO products, services, and events.

Under the guidance of the Head, Product Management Unit, the Digital Marketing Specialist Consultant will work with the rest of the marketing team as well as ICAO Bureaus and Regional Offices to build both digital and promotions that showcase ICAO's rich intellectual property products and ICAO events.

MAJOR DUTIES AND RESPONSIBILITIES

Function 1 (incl. Expected results)

Responsible for executing on all digital marketing campaigns in a manner that is on time, on strategy and on budget, achieving results such as:

- Assist the Product Managers in developing and planning event, product, and service marketing plans;
- Work closely with Product Management, Marketing, Sales, Technical Bureaus and Regional Offices to develop message strategy, copy and creative;
- Identify and build accurate data selection for recipient and exclusion segmentation (e.g., list and group creation) and quality assurance of all outbound campaigns;
- Collaborate with internal members of the marketing and development teams and external vendors to create flawless end-to-end campaign and deployment processes;
- Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of campaign deployments;
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of campaign execution as required;
- Optimize campaigns to deliver relevant marketing content to customers and influencers at the right time during the buying cycle.

Function 2 (incl. Expected results)

Provides Social Media Management support, achieving results such as:

- Publish and share daily content that builds meaningful connections and encourages community members to take action;
- Write and edit marketing copy, announcements and other materials for our social media channels and blog;
- Demonstrate effective knowledge of social media innovations, technology/digital trends and client’s target consumers and reviews, evaluate and report on client social media analytics and performance to improve results and meet program KPIs continuously;
- Proactively support sales activities including up-selling, cross-selling and program kick-offs and renewals;
- Actively support and update a robust editorial calendar in collaboration with the ICAO Communication Department;
- Identify and implement grassroots growth strategies and engagement tactics in the social and digital community to build high-integrity relationships and foster brand advocacy and awareness;
- Manage social media engagement tactics to grow and retain ICAO community at scale across all social networks;
- Perform event-based live blogging/tweeting content development and posting;
- In collaboration with Product Managers and Marketing Campaign Leads, engage in paid social advertising to help promote ICAO content to new and broader audiences;
- Assist in the live streaming of ICAO events across social networks, such as, Zoom, Vimeo OTT, YouTube Live, Facebook Live, Twitter, and virtual events platforms.

Function 3 (incl. Expected results)

Assists in monitoring, tracking, reporting and analysing of campaign activities, achieving results such as:

- Using project management software and web-based tools, track time spent on campaign activities and effort per client;
- Report on a weekly basis campaign progress and completion of deliverables;
- Report monthly on campaign success metrics using analytics tools from the CRM/Marketing Automation tool, Google Analytics, and social media channel analytics tools;
- Assist in the production of the RPM monthly KPI report with respect to marketing KPI elements;
- Assist