![Arani](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Specialist
2 weeks ago
_English to follow. _
Vous contribuerez grandement à la poursuite de la croissance de l'une des entreprises à la croissance la plus rapide au Canada, en travaillant en étroite collaboration avec le reste de l'équipe de marketing et l'équipe des TI afin d'assurer l'alignement du marketing et de la technologie dans notre modèle d'affaires de vente directe. Vous jouerez un rôle déterminant dans la croissance de la marque Arani, qui est passée d'une petite marque établie avec un public culte à une marque leader de l'industrie, et jouerez un rôle essentiel en collaborant à notre plan de transformation numérique ambitieux et continu. Nous recherchons une personne ayant de l'expérience dans le domaine du marketing numérique.
**Principales responsabilités**
- Conception et optimisation des campagnes de marketing numérique d'Arani via tous les canaux (Facebook, Instagram, Google, Newsletter, etc.)
- Préparation de l'e-newsletter d'Arani
- Gestion du contenu du site web (informations sur les produits, photos, etc.)
- Surveiller le trafic du site web, le comportement des utilisateurs et les taux de conversion afin d'améliorer la performance du site web et l'expérience utilisateur.
- Effectuer des recherches par mots-clés, des analyses de la concurrence et des études de marché pour améliorer le ciblage et l'efficacité des campagnes.
- Se tenir au courant des dernières tendances en matière de marketing numérique, des outils et des meilleures pratiques du secteur afin de s'assurer que nos stratégies restent innovantes et compétitives.
**Exigences**
- Minimum 2 ans d'expérience en marketing numérique
- Parfaitement bilingue en français et en anglais afin de préparer des campagnes dans les deux langues.
- Diplôme universitaire en marketing, en publicité ou dans un domaine connexe
- Expert en outils de marketing numérique (tels que Google Analytics, Google Ad manager, Meta Business Suite, etc.)
**Atouts**
- Expérience des CRM et de l'automatisation du marketing
- Expérience du marketing de vente directe
**Détails de l'offre**
- Permanent et à temps plein - 40h semaine
- Assurance collective + REER collectif
- Prime selon la rentabilité de l'entreprise
- Horaire flexible
- Nous recherchons une personne pratique qui sera présente au bureau au moins 4 jours par semaine afin de mieux comprendre les opérations de l'entreprise et le flux d'information. Il est possible de travailler à domicile plus d'un jour par semaine en cas de circonstances particulières. Le travail à distance une ou deux fois par an est possible.
**---**
You would be a major contributor to continuing the growth of one of the fastest growing companies in Canada, working closely with the rest of the marketing team and the IT team to ensure marketing-technology alignment in our direct-sales business model. You would be instrumental in growing the Arani brand from an established smaller brand with a cult following to an industry-leading brand, and play a critical role in collaborating on our ambitious and ongoing digital transformation plan. We are looking for someone with experience in digital marketing.
**Key Responsibilities**
- Design and optimization of Arani’s digital marketing campaigns across all avenues (Facebook, Instagram, Google, Newsletter, etc.)
- Preparation of Arani’s e-newsletter
- Management of website’s content (product information, photos, etc.)
- Monitor website traffic, user behavior, and conversion rates to improve website performance and user experience.
- Conduct keyword research, competitor analysis, and market research to enhance campaign targeting and effectiveness.
- Stay up-to-date with the latest digital marketing trends, tools, and industry best practices to ensure our strategies remain innovative and competitive.
**Requirements**:
- Minimum 2 years digital marketing
- Fully bilingual in French and English in order to prepare campaigns in both languages
- Expert in digital marketing tools (such as Google Analytics, Google Ad manager, Meta Business Suite, etc.)
**Assets**
- Past experience with CRMs and marketing automation
- Past experience with direct-sales marketing
**Details**
- Permanent and full time
- Group insurance + group RRSP
- Bonus depending on company profitability
- Flexible hours
- We are looking for a hands-on person who will be at the office a minimum of 4 days a week to better grasp the company’s operations and flow of information. Work from home beyond 1 day per week at times of special circumstances is possible. Remote work once or twice a year is possible.
**Job Types**: Full-time, Permanent
**Salary**: $65,000.00 per year
**Benefits**:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
Schedule:
- Holidays
- Monday to Friday
Supplemental pay types:
- Bonus pay
**Education**:
- Bachelor's Degree (required)
**Experience**:
- Digital marketing: 2 years (required)
**Langu
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