Digital Marketing Specialist

4 weeks ago

Mississauga, Canada TD SYNNEX Full time

**Overview**:

- The Digital Marketing Specialist role develops and implements digital programs and campaigns in a supporting manner to internal partners regarding the digital execution of vendor campaigns.
- The Digital Marketing Specialist executes digital marketing efforts, optimizes the user experience throughout the sales cycle, increases marketing effectiveness, improves customer satisfaction and amplifies the TD SYNNEX brand.
- Builds brand engagement, drives qualified and relevant traffic, and derives consumer insights to help optimize strategies from online campaign performance.
- Maintains a basic knowledge tools, principles, theories and concepts in area of professional expertise.
- Is competent in job functions and has general understanding of the industry practices, techniques and standards.
- Develops solutions to a wide variety of problems and works on projects requiring evaluation and analysis.
- May refer to policies, practices and precedents for guidance but determines best course of action to achieve results.
- Work is performed independently requiring judgment and discretion. May receive guidance for new assignments.
- Work may be reviewed for overall adequacy.
- Represents organization as a main point of contact on specified projects or tasks. Interacts with management and professionals within department and other parts of the organization.
- May represent department externally on projects.
- Actions impact the success of the overall department and sometimes the organization.
- Failure to accomplish work or erroneous decisions will result in delays to projects, loss of revenue or allocation of additional resources to remedy.
- Such activities may include the following as well as other duties as assigned:
**Essential Duties & Responsibilities Required**:

- Creates and implements digital marketing assets and performs other marketing activities to meet business objectives and revenue goals. Manages digital content, content procurement, development, and content posting activities. (20%)
- Maintains brand standards for TD SYNNEX and its vendor partners. Consults with design teams for digital specifications. Reviews and edits all incoming content to ensure product consistency, spelling, pricing, promotional or launch materials meet specified requirements and parameters, translations, etc. (10%)
- Shares best-of-class deliverables and strategies, tools and processes internationally across regions and businesses. Tracks, collects, analyzes and reports data, identifies trends and insights and evaluates results to achieve maximum ROI for on-site campaigns. Performs testing on landing pages using digital tools to measure performance. Uses audience segmentation to deliver personalized content for specific channel promotions; Identifies deficiencies, recommends improvements and identifies opportunities for enhancement. May manage outside marketing agencies and partnerships, third party provider e-commerce feeds, and vendor payment and initiative planning. (10%)
- Optimizes and Improves strategic digital marketing activities by recommending traffic building strategies. Supports marketing in driving traffic to attract and convert new customers, gain user adoption, and increase on-line sales. Develops reporting, measures, analyzes, tests, and implements strategies to make continual improvement in digital marketing analytics. (10%)

**Other Duties & Responsibilities**:

- Maintains a basic knowledge tools, principles, theories and concepts in area of professional expertise.
- Is competent in job functions and has general understanding of the industry practices, techniques and standards.
- Develops solutions to a wide variety of problems and works on projects requiring evaluation and analysis.
- May refer to policies, practices and precedents for guidance but determines best
- course of action to achieve results.
- Work is performed independently requiring judgment and discretion.
- May receive some guidance for new assignments.
- Work may be reviewed for overall adequacy.
- Represents organization as a main point of contact on specified projects or tasks.
- Interacts with management and
- professionals within department and other parts of the organization.
- May represent department externally on projects.
- Actions impact the success of the overall department and sometimes the organization.
- Failure to accomplish work or erroneous decisions will result in delays to projects, loss of
- revenue or allocation of additional resources to remedy.
- Additional duties as assigned
- Meets attendance and punctuality standards

**Qualifications**:
**Experience**:

- 1 to 3 Years of relevant work experience.

**Education & Certifications**:

- Bachelor's Degree with Marketing or Communications Field of Study preferred.
- Bachelor's Degree required.
- Marketo experience/knowledge preferred.

**Working Conditions**:

- Occasional non-standard work hours or overtime as business requires.
- On-call availability requ

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