Digital Marketing Specialist

2 weeks ago

Mississauga, Canada INSAUGA INC. Full time

Are you a creative person with a passion for marketing? Do you consider yourself a content-creating machine? insauga Inc. is hiring a Marketing Specialist to support the creative team in daily tasks.

INSAUGA is one of the largest digital-only media companies in Canada with a hyper-local focus in 18 cities across Ontario. Our readers rely on us to connect to their city, engage with their community, and find out everything from local food to breaking news, lifestyle, travel content and real estate.

As creators of engaging and relevant content, we help our clients build their brands by leveraging our audience and reach - over 10 million page views average per month. Our creativity and growth mindset has led to new opportunities, new markets, and constant innovation since 2012.

**Responsibilities**:

- Create and schedule content on social media (i.e., Facebook, Instagram, Twitter, TikTok, YouTube)
- Create video content for TikTok and Instagram Reels (on-screen and off-screen) across the GTA
- Execute digital marketing campaigns through Facebook Ads and Google Ads
- Optimize digital marketing campaigns
- Write video scripts for video shoots about restaurants, retail, and more
- Schedule and coordinate client campaigns, photo shoots, and video shoots
- Host video shoots on-screen with videographer
- Create reports for client campaigns using Excel and PowerPoint, Google Workspace
- Ad-hoc projects as assigned

**Qualifications**:

- 3 years of social media marketing experience
- 3 years of Google Ad Manager and Google 360 experience and Google Workplace
- 3 years experience with Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- 3 years experience with social media platforms such as Facebook, TikTok, Instagram, Twitter, YouTube, Linkedin)
- 3 years experience in running paid social campaigns
- Fluency working with tools for creating content such as Later, Canva
- Fluency in measuring social media campaigns and generating insights, and analytics
- Bachelor's degree in Business, Marketing or equivalent

**insauga offers**:
This full-time and permanent position includes group benefits program, extended health care, vision care, dental care, paid time off, employee assistance program, work from home, work life balance, company events, creative and collaborative work environment, opportunities for growth and advancement, and more.

**Salary**: From $50,000.00 per year

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Vision care
- Wellness program
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday
- Overtime
- Weekends as needed

Ability to commute/relocate:

- Mississauga, ON L4Z 4E8: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Social media management: 3 years (required)
- Facebook Advertising: 3 years (required)
- Content development: 3 years (required)

**Language**:

- English (required)

Work Location: Hybrid remote in Mississauga, ON L4Z 4E8

Expected start date: 2024-04-15

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