Paid Media Manager

3 weeks ago

Vancouver, Canada Mavrck Full time

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.

**About this position**:
As a Paid Media Manager at Later, you will be responsible for end to end management of lead generation campaigns, growing pipeline to support our BDR and sales teams. This is a critical role within our organization with an opportunity for major impact on business growth. You will be working within the Demand Generation team, reporting directly to Haeri Lee, our Head of Paid Media. We are looking for someone with direct experience in a sales led organization who has the desire to learn and grow.

**What you'll be doing**:
**Campaign Management**
- Manage all day-to-day aspects of the sales led paid advertising program including but not limited to paid search, display, video, paid social, affiliates
- Work closely with internal stakeholders (content and creative teams) and provide guidance on ad messaging, creative assets and CTAs aligned with the different stages of the marketing funnel, ICPs and personas
- Manage advertising budgets and allocate spend based on conversion rates, retention and other considerations

**Data & Measurement**
- Rigorous monitoring and continuous analysis of channel results
- Translate data into clear, concise and actionable insights
- Ensure proper lead conversion tracking and KPI reporting from paid enterprise campaigns into marketing automation platform

**Experimentation & Optimization**
- Lead consistent experimentation and optimization process to continuously improve results
- Proactively plan and execute different approaches in service to driving maximum results

**Strategy & Management**
- Stay on top of advertising, marketing, data, targeting, AI, and automation trends that will move the needle on operations and cost efficiencies
- Manage relationships with key cross functional internal partners and external vendors / partners as needed to ensure campaigns are executed on time and on budget

**Qualifications**:

- Endlessly curious
- Bachelor’s degree in marketing, business or related field
- 5+ years of digital paid advertising experience with proven track record of driving revenue growth through efficient acquisition of high quality customers
- Executional expertise in various advertising platforms, such as Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads etc.
- Experience launching and managing campaigns in support of BDRs and sales team growth
- Strong analytical and data-driven mindset, with experience analyzing data and metrics to identify areas for optimization
- Experience understanding B2B buyer journey and marketing funnel
- Dedicated to meeting and exceeding expectations
- Proven track record of establishing and improving previous affiliate marketing programs
- Open and responsive to situations that require problem-solving skills
- Excellent communication and collaboration skills, with experience working cross-functionally with marketing, analytics, and product teams
- Strong project management skills, with the ability to manage multiple campaigns simultaneously
- Ability to stay up-to-date with industry trends and best practices to continuously improve performance

If you're passionate about customer advocacy in the enterprise SaaS space and possess the skills to drive impactful marketing initiatives, we encourage you to apply. Join Later as we continue to redefine customer success in the digital landscape.

**Our approach to compensation**:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OT

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