Event Sales Manager

2 weeks ago

Toronto, Canada Hines Full time

Overview:
When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies for 2024. Discover endless opportunities to grow and make your mark at Hines.

**Responsibilities**:
The successful Event Sales Manager is responsible for maximizing sales and revenue by building strong relationships with 3rd party customers, internal and external vendors, and key stakeholders. This includes identifying solutions that meet company goals and objectives, resulting in a compelling, profitable event experience.

The Event Sales Manager will utilize all available tools to enhance the overall process supporting important initiatives, business strategies and core values. This influential leader will be fundamental in recognizing business opportunities to drive overall revenue and establish the TABLE Fare + Social brand as a forerunner in the marketplace. In addition, the Event Sales Manager will support daily food hall operations and lead the development of all TABLE related marketing materials to promote brand awareness.

Revenue Generation
- Drive results by soliciting and securing business through an initiative-taking, consultative sales approach, utilizing sales outreach tools and methodologies.
- Effectively prepare and present quotes and proposals in a timely manner to customers, including those submitted through online channels, venue booking system, or other sources.
- Effectively collaborate with food hall restauranteurs / chefs to capture all event details.
- Coordinate site visits, pre-event meetings, and appropriate venue meetings as necessary to support the event experience.
- Understand the event cost structure and work closely with the accounting / brand & community teams to streamline the process.

Relationship Management
- Deliver top-notch service by cultivating and maintaining relationships with customers, venue personnel and various departments.
- Thoroughly research and understand customer history and previous experiences, to create more personalized customer experiences.
- Value people by understanding customers’ needs and goals and responding to their questions, concerns, and challenges.
- Manage the Customer Relationship Management system (CRM).
- Proactively seek additional opportunities with existing customers and acquaintances.
- Food hall tenant relationship management.

Event Management
- Conduct tours of the venue bookable spaces.
- Consult with the FH vendors on all food and beverage requests.
- Issue quotes and manage all booking forms.
- Work closely with accounting to set up procedures and processes.
- Coordinate space configuration requests, security, and janitorial requirements.
- Lead client invoicing, and post event follow-up with clients.

Marketing
- Lead the development of all food hall related marketing materials including event listings, newsletters, website revisions, brochures, menu updates, table-toppers, and event signage.
- Manage steady communication with the brand and community team, agencies, and other partners to ensure the seamless production and delivery of all print and digital initiatives.

Sales Accountability
- Always maintain a healthy pipeline that ensures achievement of established revenue targets.
- Ensure all known opportunities are in CRM and completely accurate and always updated.
- See the big picture by supporting sales forecasting efforts.
- Maintain and share knowledge of new venue happenings including the addition of restauranteurs and pop-ups.

Qualifications:
Minimum Requirement include:
Bachelor’s degree from an accredited institution- Eight or more years of dedicated experience in Food and Beverage.- Highly refined sales skills preferably related to events.- Marketing expertise as it relates to expanding brand awareness.- Ability to work flexible hours (daytime, evenings, weekends).- Proven success in creating and overseeing events and venue activations.- Ease in negotiating and creating authentic relationships.- Superior communication skills both verbal and written.- Knowledge of industry best practices.- Technical aptitude and computer proficiency.- Strong accounting skills / aptitude.

Competencies (by Core Values)
- Hospitality
- Responsiveness
- Professionalism
- Decision Quality
- Business Insight
- Collaborates
- Builds Networks
- Plans and Aligns
- Instills Trust
- Demonstrates Self-Awareness

Closing:

- We are an equal opportunity employer and support workforce diversity._

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