Lead Generation Marketer

4 weeks ago


Vancouver, Canada Fintel Connect Full time

Fintel Connect is making waves as the leading growth marketing solution built for the financial industry. Our mission is to support the banking and financial ecosystem with tools and insights that will allow them to better reach future customers and deliver the right products to the right audiences in a compliant and cost-effective way. Fintel proudly serves 80+ leading financial brands like Royal Bank of Canada, Tangerine, Ramp, and Neo Financial to name a few.

About the Role:
The Lead Generation Marketer at Fintel Connect is responsible for driving revenue growth by generating high-intent, high-quality sales leads for the Sales team. This individual will work closely with our Marketing and Sales teams to develop and execute lead generation strategies, nurture relationships with prospective clients, and deliver sales-qualified leads.

What we offer:

- Competitive base salary
- A rapidly growing organization with opportunities for career advancement
- Comprehensive health and wellness benefits
- Demonstrated work/life balance
- 5 Paid personal days and three weeks paid vacation
- Paid volunteer hours
- Team events & activities
- Business casual dress code

What You'll Get To Do:

- Develop, execute, and optimize lead generation marketing strategies and initiatives.
- Track and analyze performance metrics and adjust activities to meet and exceed KPIs.
- Collaborate with the Sales team to ensure alignment between marketing-generated leads and sales pipeline requirements.
- Regularly report on campaign results and recommend strategies for improvement.
- Stay current with industry trends, competitors, and customer insights to inform lead generation strategies.

What We’re Looking For:

- Bachelor's degree in marketing, business, or a related field.
- Proven experience in a similar role for B2B, ideally within the financial services industry.
- Proficiency in marketing automation and HubSpot CRM software.
- Strong analytical skills and ability to translate complex data into actionable strategies.
- Excellent written and verbal communication skills.
- Highly organized with ability to thrive in a fast-paced, collaborative environment.

Why Join Fintel Connect?
- Career progression: We value personal and professional growth and offer various internal and external development training programs and opportunities for advancement.
- Health and wellbeing: We believe in work-life balance and offer comprehensive health and wellness benefits, sick/personal days, and three weeks annual paid vacation.
- Cultural environment: We foster a positive environment through team events, activities, and paid volunteer hours.


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