Demand Generation Manager

2 months ago


Vancouver, Canada Merchant Growth Full time

We care about growing strong and capable teams with creative, collaborative people. Your peers at Merchant Growth have diverse backgrounds, skill sets, and experiences while sharing an established track record of driving significant business growth.

The company is seeking a high-performing and motivated full-time **Demand Generation Manager** to support the continuing growth of the Marketing team. If you’re looking to join a company poised for continued significant growth over the next few years, where you’ll have an immediate impact on the business and team, this may be the perfect role for you. You will also get the opportunity to work with, and learn from, one of the strongest leadership teams in the industry, with a track record of successfully scaling teams and impacting rapid organizational growth.

**The Role**

The role of the Demand Generation Manager will be to fuel our funnel, accelerate awareness, ideate and test new growth strategies, and optimize performance. Reporting directly to the VP of Marketing & Revenue Operations, you'll be a critical component to our growing team, in the driver’s seat to orchestrate multi-channel campaigns, and positioned to strategize on how to grow and optimize our lead funnel to drive revenue growth. You will have the opportunity to work cross-functionally with various departments and functions across the business, and to lead complex projects to fruition.

**You**:

- Are a naturally creative person who has the willingness to experiment.
- Are yearning to build great relationships with everyone you interact with.
- Have a great attitude, energy, and love enabling those around you.
- See a challenge as an opportunity, not an obstacle.
- Proactively work beyond your job description to go above and beyond.
- Are mature and pride yourself on your emotional intelligence, are coachable and have a desire for feedback to improve.
- Are skilled at juggling multiple priorities and know the importance of keeping everything well documented and organized. Your team looks to you to keep the train on the tracks.
- Are solution-oriented: You have an innate ability to see the big picture and an ability to help solve complex business problems.
- Have a strong analytical skillset.
- Are an overall - be a “do’er” on marketing initiatives

**What you will do**:

- Work with our paid ads consultant owning the day-to-day management of digital advertising-focused campaigns, optimizing each program towards profitability goals via campaign development, testing, learning, strategies, targeting, and measurement for all campaigns.
- Develop hypotheses and experiments to increase inbound generated leads.
- Plan and execute prospecting campaigns, nurture campaigns and re-engagement campaigns, regularly testing, evaluating, reporting, and measuring the results of ongoing campaigns with an eye toward continuously improving conversion rates, and making necessary adjustments until desired results are achieved.
- Ensure that campaigns span buyer journey stages, from initial awareness, through consideration, evaluation, and purchase.
- Marketing Ops: Own the marketing tech stack, add tools and make improvements as needed.
- Forecast, track, and report program outcomes and ROI, while continually analyzing campaigns to improve conversion by setting up proper tracking and creating full-funnel dashboards to help us measure, optimize, and scale each channel. Report on performance to the executive team.
- Assist in managing budgets and meeting CPA targets on paid acquisition channels.
- Contribute to a growth strategy for new and existing marketing channels.

**What you will already have**:

- 3-5 years of experience managing marketing campaigns
- Proven track record of successful management of multi-channel campaigns that contribute to the sales pipeline
- Prior experience identifying and building out new channels to drive lead generation
- Prior experience working in alternative lending is a plus
- Ability to meet deadlines and self-manage workload
- Tech savvy and have a firm grasp of HTML, CSS, marketing automation, CRM and prospect databases
- Exposure and working knowledge of Salesforce and marketing automation tools such as HubSpot or Marketo is an asset

**What we offer**:

- An exciting position with Canada’s leading fintech company
- An environment that focuses on developing your skills and career, with lots of room for career growth in a fast-growing company
- A remote workplace with an option to work in the office (we are in Gastown)
- Competitive salary
- Comprehensive Group Health Benefits (Life, AD&D, Extended Health & Dental and Travel Insurance)
- Company-wide Lunch and Learns & monthly events
- Education and learning benefits
- A team that makes things happen



  • Vancouver, Canada Marble Financial Full time

    We're Marble, an innovative and forward-thinking company in Financial Technology Wellness Solutions. Working at Marble is more than just a job; it's an experience that thrives on creativity, collaboration and accountability. We're a company that believes in the power of growth and learning. Our open-door policy facilitates a path for all employees while our...


  • Vancouver, Canada Trulioo Full time

    **At Trulioo, we build and connect digital identity networks around the globe, and this framework of trust empowers businesses to assess the various risks associated with digital identities. Our mission is to build trust online. Digital services hold the promise of allowing anyone to interact and transact with anyone, anywhere. However, the threat of bad...


  • Vancouver, Canada Comm100 Network Corporation Full time

    **Job Title**: Director/Manager of Demand Generation **About Comm100**: At the forefront of digital omnichannel customer engagement, Comm100 is dedicated to transforming how organizations connect with their customers. Our advanced suite, featuring live chat, secure messaging, AI-powered bots, and automation, sets the standard for seamless digital...


  • Vancouver, Canada Evident Digital Full time

    Do you have one year’s experience repeated many times over? Maybe it’s time to get out of the rut. Own Demand Gen at **Evident Digital**: Vancouver's Rising Star Tech Company Calling All Passionate Marketers!! Are you a strategic whiz with a knack for creative campaigns that drive results? Do you crave a fast-paced environment where you can make a real...


  • Vancouver, Canada Produce8 Full time

    At** Produce8,** we think the future of work is digital despite the location, but the tools and processes used to operate it are still analog and in-person. Work needs a re-think, and we're stepping in. As a venture-backed startup launched out of Top Down Ventures, we're building a new category of software to help teams collaborate more deeply, communicate...


  • Vancouver, Canada Produce8 Full time

    At** Produce8,** we think the future of work is digital despite the location, but the tools and processes used to operate it are still analog and in-person. Work needs a re-think, and we're stepping in. As a venture-backed startup launched out of Top Down Ventures, we're building a new category of software to help teams collaborate more deeply, communicate...


  • Vancouver, BC, Canada EightSix Network Inc Full time

    At the forefront of digital omnichannel customer engagement, Comm100 is dedicated to transforming how organizations connect with their customers. Our advanced suite, featuring live chat, secure messaging, AI-powered bots, and automation, sets the standard for seamless digital experiences across various industries, including education, government, and...


  • Vancouver, Canada Boomi Careers Page Full time

    **About Boomi and What Makes Us Special** Boomi is looking for an expert demand marketer, to execute a program of multi-channel digital demand generation campaigns across the America's region, to engage our prospects and customers through the entire buyer's journey, capturing new contacts, nurturing and converting them to pipeline opportunities and revenue....


  • Vancouver, BC, Canada Comm100 Full time

    **About Comm100**: At the forefront of digital omnichannel customer engagement, Comm100 is dedicated to transforming how organizations connect with their customers. Our advanced suite, featuring live chat, secure messaging, AI-powered bots, and automation, sets the standard for seamless digital experiences across various industries, including education,...


  • Vancouver, Canada E-xact Transactions Canada Ltd Full time

    Job location is Remote About Us Exact Payments is a leading provider of embedded software payments, processing over 1bn transactions and 150bn+ in payment volume a year. Exact is a private equity backed company headquartered in Scottsdale, Arizona and Vancouver, British Columbia with team members across North America. About this Position You’ll work...


  • Vancouver, Canada Traction Rec Full time

    We’re looking for a** **Demand Generation Specialist** to join our team and be part of our next stage of growth. As our Demand Generation Specialist, you will join our small and mighty dynamic team to support new and expanding Marketing initiatives. The core focus of this role will be to create and execute marketing campaigns to increase qualified leads,...

  • Vp Demand Generation

    10 hours ago


    Vancouver, Canada Tipalti Full time

    **Responsibilities** - Lead overall inbound and outbound demand generation and sales funnel development activities; implement high-impact strategic campaigns and tactical marketing programs across our key geographies, verticals, and partners. - Partner with sales leadership to build demand generation strategies that closely align with sales strategy, vision...

  • Vp of Marketing

    2 months ago


    Vancouver, Canada Access Softek, Inc. Full time

    **Job Summary**: The Vice President of Marketing and Demand Generation will be responsible for developing and leading the execution of our marketing organization to generate demand for our digital banking platform, increase the awareness and visibility of Access Softek and our solutions, increase qualified leads for our sales organization, and ultimately...


  • Vancouver, Canada Media.Monks Full time

    About the Role Now, about the opportunity: we are looking for an experienced Marketing Manager to help drive demand-generation marketing programs for a San Francisco-based tech client. The Marketing Manager will collaborate with cross-functional teams to set strategy, define processes, and deliver high-quality results through well-managed, on-time,...


  • Vancouver, Canada Media.Monks Full time

    About the Role Now, about the opportunity: we are looking for an experienced Marketing Manager to help drive demand-generation marketing programs for a San Francisco-based tech client. The Marketing Manager will collaborate with cross-functional teams to set strategy, define processes, and deliver high-quality results through well-managed, on-time,...


  • Vancouver, Canada Merchant Growth Full time

    We care about growing strong and capable teams with creative, collaborative people. Your peers at Merchant Growth have diverse backgrounds, skill sets, and experiences while sharing an established track record of driving significant business growth. The company is seeking a high-performing and motivated full-time **Demand Generation Manager** to support the...


  • Vancouver, Canada Conexiom Full time

    About the Role: Conexiom is seeking an exceptional Senior Director of Demand Generation, reporting to the CMO, who will own sales pipeline creation from strategy to creation and execution. We are looking for someone who is analytical, creative, and takes ownership of growth targets. The right candidate is an excellent strategist who also enjoys rolling...


  • Vancouver, BC, Canada Toronto Film School Full time

    Hi Potential Co-Worker, My name is Arry. I'm the Head of Growth at GrantMe. We are an online education consulting company that helps students get into top universities and secure funding to pay for it. GrantMe is helping secure students’ futures and have a future full of options. Education and careers are changing and the marketplace has been...


  • Vancouver, Canada Scoop Robotix Full time

    **About You** As the Demand Generation Lead, you will have a unique opportunity to shape and drive our demand generation strategy while being actively involved in the execution. In this hands-on role, you will collaborate closely with cross-functional teams, including sales, product, and content, to create integrated marketing campaigns that effectively...


  • Vancouver, Canada Scoop Robotix Full time

    Scoop Solar is a rapidly growing B2B SaaS company operating in the climate tech space. Driven by our commitment to combat the pressing challenges of climate change, our innovative technologies empower solar, wind, E-mobility and other sustainability businesses worldwide to speed up their operations and contribute to achieving climate goals. As we continue to...