B2b Content Marketing Manager

4 weeks ago

Calgary, Canada Trufla Technology Full time

Trufla Technology - Insurtech, Disrupter, Innovator.

Trufla Technology is a Canadian company and the first of its kind - were a forward-thinking insurtech company revolutionizing the insurance industry through data-driven solutions that enhance customer experience, drive digital adoption, and improve operational efficiency for brokerages. Our suite of products—including truMarket, truMobile, and RetentionAI—empowers brokers to expand their reach and streamline processes.

Trufla is leading a digital revolution that will transform the insurance industry We’re growing fast, and we’re looking for visionaries to join our team of innovators and disruptors in our Calgary office.

It’s our goal for Trufla to be the BEST place to work. A great corporate culture is one of our top priorities.

**Why Join our Team?**

With teams in both Canada and Egypt, you will be working with peers who share your passion and love for innovation, creativity and problem solving.

**B2B Content Marketing Manager**

**Key Responsibilities**:
**Content Strategy and Execution**
- Develop and execute a B2B content marketing strategy that aligns with Trufla’s business objectives, specifically targeting insurance brokers and agency decision-makers.
- Collaborate with product and sales teams to translate complex technology features into clear, customer-focused messaging.

**Event Marketing Support**
- Develop content and messaging to support event marketing initiatives, including webinars, virtual events, and industry conferences.
- Track event-related content and engagement metrics to evaluate impact and inform future strategies.

**SEO and Content Optimization**
- Partner with the SEO team to ensure all content is optimized for search engines and resonates with Trufla’s target audience.
- Monitor SEO and content metrics to continuously improve content strategy.

**Thought Leadership and Brand Awareness**
- Position Trufla as a thought leader in insurtech by developing content on industry trends, case studies, and client success stories.
- Manage content for partner publications, press releases, and industry events to increase brand reach and authority.



**Performance Measurement and Reporting**
- Analyze and report on content performance, audience insights, and engagement metrics using HubSpot and Google Analytics.
- Identify trends and make data-driven recommendations for content improvements.
- Set and track KPIs related to content performance, lead generation, and customer engagement.

**QUALIFICATIONS**
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in B2B content marketing, preferably in insurtech, fintech, or SaaS industries.
- Proficiency in HubSpot, including CRM management, marketing automation, and performance tracking.
- Strong understanding of SEO best practices and experience optimizing content for search engines.
- Exceptional writing, editing, and storytelling skills, with a track record of producing high-quality content for B2B audiences.
- Ability to interpret complex technology solutions into clear and engaging content.
- Experience with analytics tools (e.g., Google Analytics) to track and report on content performance.
- Detail-oriented, self-motivated, and able to manage multiple projects in a fast-paced environment.

**Preferred Qualifications**:

- Familiarity with the insurance industry and understanding of broker workflows.
- Experience with event marketing and support.
- Familiarity with AI-driven marketing tools and automation platforms.

**VALUES & COMPETENCIES**
- Flexible and adaptable with proven problem-solving skills
- High degree of professionalism and integrity
- Demonstrated accountability and reliability in the quality and timeliness of work
- Ability to work well within a team, and independently, and able to adjust to tight and changing deadlines
- Strong multi-tasking and logistics skills
- Project management skills
- Go-getter attitude
- Critical thinker with strong attention to details

CLICK HERE FOR ASSESSMENT
- Trufla Technology is an equal opportunity employer and is committed to all forms of diversity in the workplace. All qualified individuals are encouraged to apply._

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