Director, Advice Marketing

6 months ago

Toronto, Canada Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

**Working Arrangement**

Hybrid

**The opportunity**

The Director, Advice Marketing - Strategic Initiatives plays a pivotal leadership role responsible for leading and supporting pivotal strategic initiatives related to business transformation, brand and marketing strategy, marketing operational efficiency, digital strategy, governance and content strategy to drive advisor/client value and accelerate growth. This individual will play a critical role in shaping the overall marketing strategy, identifying opportunities for growth and innovation, and ensuring alignment with organizational and business goals and objectives.

**How will you create impact?**

Reporting to the Head of Advice Marketing, this role is integral to the ongoing development and management of marketing initiatives to support the Manulife Wealth Management Advice businesses in Canada.

**Responsibilities**
- Support the development of the annual marketing strategy and planning process
- Lead marketing strategy and project planning efforts supporting business strategic initiatives that drive growth, brand awareness and advisor engagement
- Develop and oversee integrated marketing campaigns that generate demonstrable results
- Define clear objectives, metrics and KPIs to measure the success, evaluate campaign success using advanced analytics and regularly report progress to leadership
- Drive innovation and creativity in marketing strategies, including the adoption of new technologies, channels and tactics
- Lead cross-functional working groups including creative, compliance, editorial, digital marketing, translation and both external and internal communications
- Lead operational processes to facilitate marketing campaigns such as compliance review, material creation, and quality improvement so they are delivered accurately, on time and within budget
- Foster a culture of collaboration, continuous improvement, and accountability within the Advice marketing team
- Demonstrate and reinforce our Values (Think Big, Own It, Get It Done Together, Share Your Humanity, Customer Obsession and Do the Right Thing), and consistently set an example for the marketing team

**What are we looking for**:

- 8+ years of marketing experience preferably in wealth management industry or related field
- University graduate (advanced degree or certification a plus) in marketing and/or business administration or related filed
- Strategic problem solver with a forward-thinking approach and passion for the wealth management business
- Deep knowledge of the full-service brokerage industry, investment advisor practices, and regulatory environment.
- Proven track record of success in developing marketing strategies that drive business results
- Strong leadership skills and ability to inspire and motivate cross-functional teams
- Excellent analytical skills with ability to translate data into actionable insights
- Exceptional communication and interpersonal skills with the ability to effectively collaborate with stakeholders at all levels of the organization
- Excellent organization, prioritization, analytic (data-driven) and presentation skills Demonstrated ability to thrive in a fast-paced dynamic environment and manage multiple projects simultaneously with mínimal supervision

**What can we offer you?**
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance. Professional development and leadership opportunities.

**Our commitment to you**
- Values-first culture
We lead with our Values every day and bring them to life together.
- Boundless opportunity
We create opportunities to learn and grow at every stage of your career.
- Continuous innovation
We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact.

**About Manulife and John Hancock**

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primaril

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