Manager, Advocacy and Communications

3 weeks ago

Remote, Canada Canadian Association of Physician Assistants Full time

**Manager, Advocacy and Communications - West**
- Manager West will be in Winnipeg, Manitoba; Regina, Saskatchewan; Edmonton/Calgary, Alberta; or Vancouver, British Columbia._

Reporting to the Director, Advocacy and Communications, the Manager, Advocacy and Communications - West will lead the development of the associations’ communications products and stakeholder engagement strategies for Western Canada. The applicant will possess initiative, superior writing skills, be able to foster interpersonal relationships, and be passionate about improving health care through the advancement of the Physician Assistant profession.

**Advocacy and Stakeholder Relations**
- Develops an advocacy strategy that will further advance the political agenda of the association and clearly reflects the organization’s strategic plan.
- Supports the organization's staff and Board of Directors in developing and maintaining strategic partnerships with government, external organizations, and sponsors/supporters.
- Establishes short and long-term goals including building new relationships, while strengthening existing relationships with all external stakeholders, including: the media, government, affiliated organizations.
- Plays an active role and support Board of Directors in soliciting government and other stakeholder groups for the advancement of the profession.
- Ensures systems are in place to track and record the contributions of stakeholders.
- Actively participates in, accepts assignments, and/or leads campaigns for investment, new services and enhancing relationships with governments, regulators, and health care professions.
- Takes advantage of networking opportunities with personal, professional, and organizational affiliations, and attend functions and events that serve to effectively identify and steward strategies tailored for advancement for the profession, investment, education and raising awareness.
- Develops relationships with industry and government to partner in the development and integration of the PA profession and the association’s agenda.
- Collaborates with the Board of Directors, and staff to develop goals and targets, and measure success while maintaining reporting systems to ensure the expectations of stakeholders are achieved.

**Communications**
- Creates and distributes media advisories, press releases and other documents.
- Fields inquiries and arranges interviews for Board members, Executive Director, or other designated spokespersons in a timey manner.
- Develops and implements initiatives that would serve the association’s membership in their grassroots communications initiatives thus increasing the benefit of being a member.
- Supports communication goals of the association regarding provincial, national, and global advocacy for issues relevant to the Canadian PA profession.
- Helps build brand recognition.
- Develops, maintains, and promotes collateral for members and interested external organizations that circulate updated news about member research, teaching, and service.
- Responsible for social media content on all platforms (Facebook, Twitter, Instagram and LinkedIn monitoring news and conversations on Twitter)
- Ensures content for the news bulletin, campaigns and other materials is produced in a timely fashion.
- Coordinates the design of reports, publications, and other products.
- Develops and maintains updated speaking points and key messages.
- Tracks, evaluates, and grows metrics.
- Support and assist the Director, Advocacy and Communications with advocacy efforts throughout the country and perform other duties as required on an as needed basis.

**Qualifications**
- Bachelor’s degree in communications, marketing, business, or equivalent combination of experience and education.
- 2-3 years of communications (writing and editing), marketing, preferably in a not-for-profit environment
- Strong writing and editing skills (news releases, social media posts etc.).
- Ability to think critically, results oriented.
- Ability to be flexible and adaptable to changing priorities.
- Innovative thinker with a track record for translating strategic thinking into action plans and output.
- Strong customer service skills, with the ability to collaborate and liaise with various stakeholders.
- Demonstrated ability to be flexible and adaptable to changing priorities, and to organize, prioritize work and manage multiple projects with high efficiency, accuracy, and enthusiasm.
- Strong knowledge and understanding of current trends in digital media/social media.
- Proven ability to work both independently and in a team-based environment.
- Positive track record in building and maintaining respectful and effective relationships with senior managers, staff, board of directors and volunteers.
- Strong attention to detail.
- Knowledge of graphic design is an asset.
- Ability to work in English is a requirement. French would be a great asset.

CAPA offers fair market value compensation and a compre

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