Associate Brand Manager

3 weeks ago

Mississauga, Canada Abbott Laboratories Full time

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

This position is based in the Mississauga office. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

**What You’ll Do**
- Develop, implement, track and measure new HCP content strategy plan and tactics.
- Work with the HCP marketing team to develop new digital content aimed at healthcare professionals, in close collaboration with medical and Continuous Health Education team.
- Leverages various digital tools to help inform health care professionals on the value proposition of FSL digital ecosystem, in partnership with the digital health team.
- Works closely with the conference activation team to leverage digital tools and media strategy to amplify Abbott Diabetes presence at key diabetes conferences in Canada.
- Builds and implement a healthcare professional media strategy to disseminate ADC digital content.
- Track marketing project expenses and assist in managing the budget.

**Required Qualifications**

Bachelor’s degree required, in Marketing or related field.
At least 2 years of marketing/product management experience.
Experience in HCP marketing.

Knowledge of brand and market dynamics, knowledge of financial processes, familiarity with GCP / SOP, etc.
Excels at research, possesses excellent writing skills and the ability to build editorial content and technical writing.
Experience sourcing and managing content development.
Possesses functional knowledge or some experience with HTML/CSS.
Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.
Outstanding attention to detail, organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
Ability to communicate and present results to management and in a fast-paced environment.
Possess strong business acumen and interpersonal skills.

Veeva experience an asset.

Independent thinking, resourcefulness and problem-solving.

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