Brand Manager

2 months ago

Mississauga, Canada Rexall Pharmacy Group ULC Full time

**The Role**: Brand Manager - **One (1)** position overseeing Front Store and Loyalty & **One (1)** position overseeing HR, Social Responsibility and Pharmacy = **Two (2) Open Roles**

At Rexall, we are community difference makers. We are leaders in health and wellness and a talent destination for over 7000+ Rexall team members. Together, we are defining better health through innovation, service, and living the “I2CARE”values. Talk about a dream team

**What you are looking for**:

- A closely connected culture
- A total rewards package meant to enhance your work-life flexibility
- Fully utilizing your talent
- Professional growth and development via challenging projects and assignments
- Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Care Network

The road ahead is one of adventure and heart. Are you our next all star?

**Job Purpose**:

- Reporting to the Senior Director, Brand Marketing, the Brand Manager is responsible and accountable for the marketing strategy, planning and execution of integrated marketing programs that drive business objectives. In this role, the individual will work closely with internal and external business partners to define marketing objectives and translate these objectives into impactful marketing programs / campaigns that deepen Rexall’s connection with the consumer / patients.

**What will you be doing**:

- Develop and lead the development of the annual marketing strategy, plan and budget for corresponding business units.
- Work with collaboratively with business unit leads to understand business priorities & objectives and translate into marketing priorities.
- Be a key marketing business partner who monitors competitive activity to proactively provide marketing support and improvement of plans, ideas and processes that contribute to the brand/business success.
- Accountable to the Business and functional areas to deliver high quality marketing programs and to ensure the coordinated marketing execution delivers on clear business objectives by:

- Build comprehensive marketing briefs that incorporates strategy, objectives, creative territories, in-scope / out-of-scope areas, ideal channels & total budget
- Ensure business partner alignment with the brief, including any external vendor partners
- Lead internal team meetings to define marketing program, objectives and desired results
- Brief & work closely with internal teams with requirements: Digital, In-store, Flyer, Media, PR, Regulatory, Legal etc.
- Point person and lead briefings of all required external agency partners
- Provide end-to-end program overviews, progress updates, reviews and approvals as required - define who needs to review / approve and when
- Conduct ongoing evaluation of program effectiveness, post-mortem analyses, identify opportunities for improvement to be incorporated into future programs.

**How you will succeed**:

- A Brand Ambassador who is passionately engaged and understands B2B & B2C marketing
- 5+ years of relevant work experience in branding, advertising or marketing
- Experience in Retail Pharmacy, Pharma or Healthcare marketing would be an asset
- Business acumen skills - budget management, strategic tradeoffs, excellent analytical and influencing skills
- Proactive, independent self-starter and resourceful

At Rexall, we are better together. We serve our customers, partners, and patients best—we are our best—when everyone brings their true self to work. Our connected, inclusive culture celebrates our lived experiences, backgrounds, expertise, and self-expression to let us win as one team. Leveraging our differences distinguishes us and brings out our best performance**_._**

**Are you? #ALLin?

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