Content Strategy Coordinator

4 weeks ago


Montréal, Canada Boutique La Vie En Rose Full time

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 3,500 employees and more than 275 stores across Canada and in 17 countries around the globe (100 stores).

Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Hybrid work from home schedule (head office);
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service;
- Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days (depending on the position);
- Minimum of 2% employer contribution to your RRSP.

THE PURPOSE OF THE ROLE
- Participate in and, when necessary, conduct ideation sessions with team members to devise marketing and content strategies.
- Collaborate in the creation of all marketing campaigns: seasonal marketing strategies, graphic line documents, slogans, landing pages, online ads, in-store materials, etc;
- Ensure the smooth development of the marketing strategy and all related documents in accordance with established schedules and deadlines.
- Develop and maintain marketing strategy documents.
- Work in accordance with the brand's tone of voice in the content developed, through all channels.
- Conduct frequent strategic intelligence to keep abreast of the latest trends in fashion, design and retail.
- Considering the collections purchased, suggest ways to present the products to the customer.
- Conduct regular meetings with other teams to communicate and ensure understanding of the content strategy and when necessary, answer questions and adjust the content calendar.
- Act as a point of contact within the team regarding the content strategy to be deployed.
- Monitor content performance and develop the necessary tools to do so.
- Improve feedback within the team regarding the content strategies put forward. Based on this feedback, communicate comments to the Marketing and Content Strategy team to allow for ongoing adjustment of strategies.
- Build post-mortem documents and ensure team participation in documenting the performance of various campaigns.
- Collaborate on all other marketing projects: surveys, positioning and branding exercises, A/B testing, brand presentation to internal teams, etc.

**REQUIREMENTS**:

- University degree in marketing, fashion, communication, or related field.
- 2 years of professional experience in a similar position.
- Proactivity and initiative.
- Leadership, creativity and interest in fashion.
- Bilingualism French/English.
- Strong attention to detail and ability to deliver under tight deadlines.
- Good sense of organization and priorities.
- Knowledge of social media and technology trends is an asset.
- Ability to work closely with multiple teams.
- Ability to work closely with several teams; Ability to renew oneself and work on several mandates at the same time.


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