Digital Marketer
1 month ago
**About the role**:
**Responsibilities**:
Develop and execute strategic SEO, SMO, and Google Ads campaigns to increase visibility, drive traffic, and generate leads.
Handle the setup, optimization, and management of PPC/Digital Advertising (Google AdWords, Facebook Ads etc.) campaigns.
Conduct detailed analysis of customer interactions and trends within CRM to evaluate campaign performance and to improve lead quality and sales conversion.
Leverage CRM data to refine lead scoring and redefine qualification process.
Monitor and analyze raw lead data, as well as customer conversion rates to create reports, which will contribute to the overall strategy for future campaigns.
Stay up-to-date with the latest trends and best practices in digital marketing and lead generation.
Collaborate with cross-functional teams to align on campaign goals, deliverables, and maximize marketing ROI.
Develop A/B testing practices and data-driven experiments to optimize conversion paths.
Plan, execute, and measure experiments and conversion tests.
Provide creative ideas for content marketing and update websites as needed.
**Requirements**:
Bachelor's or equivalent Degree in Marketing, Business, or related field.
Proven experience as a Digital Marketing Expert, particularly within lead generation.
Familiarity with A/B and multivariate experiments.
Extensive knowledge of SEO, SMO, and Google Ads.
Analytical mindset with ability to track and identify key performance indicators.
Proficiency in website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
Strong organizational and leadership skills.
Excellent communication and interpersonal skills.
**Salary**: From $38,000.00 per year
**Benefits**:
- Casual dress
- On-site parking
Schedule:
- Monday to Friday
Supplemental pay types:
- Overtime pay
Ability to commute/relocate:
- Mississauga, ON L5T 2M9: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's Degree (preferred)
Work Location: In person
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