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Digital Marketing Coordinator
4 months ago
Company Description
We've been serving Canadian clients for over 75 years. The companies that began independently and now form Dexterra Group have an outstanding record of supporting the infrastructure and built assets that play a vital role in our society and helping our clients achieve higher performance and productivity. Powered by passionate people, we bring the right teams with the right skills together, offering both experience and regional expertise so companies can operate day to day - confidently and successfully.
**Job Description**:
Are you interested in pursuing a career in B2B digital marketing and communications? Do you get excited about gleaning insights from analytics to help improve messaging and optimize results? Do you have a love for content, social media and community management?
Dexterra Group is looking for a digital marketing coordinator, who enjoys a fast-paced environment to work as part of the Marketing & Communications team to assist in the development and execution of the company’s annual marketing strategy, generating creative ideas to reach key audiences across the B2B buyer journey.
The Digital Marketing Coordinator performs some or all of the following duties:
- Schedule and publish content to the website, social channels, and campaigns using Hubspot and WordPress
- Assist the Senior Marketing Manager with developing editorial calendars for social communities, managing social communities, and ensuring alignment with social media strategy
- Assist in developing various digital marketing materials, sourcing images and artwork, and content creation
- Analyze engagement and results of content (campaign results, conversion rates, traffic, etc.) to help shape future messaging or activities
- Assist the Marketing and Communications team with ad hoc projects, as required
**Qualifications**:
- Post-secondary education in Digital Marketing, Communications, Public Relations, or equivalent.
- General understanding of the digital marketing ecosystem and performance tracking
- Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and MS Teams
- Strong verbal and written communication skills in English
- Adobe Creative Suite skills are considered an asset
- Well-developed organizational, time management and decision-making skills
- High level of integrity, accountability, and work ethic
Additional Information
- Be part of a fun team that collaborates and learns from each other every day
- Flexible, work-from-home or hybrid option
- Opportunities for growth and development
- An enriching, mutually beneficial professional learning experience in a fast-growing, publicly listed company
