Search Engine Marketing Analyst

6 months ago

Victoria, Canada Autoweb Full time

**Main Responsibilities**:

- Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Optimize ad copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Keep pace with search engine marketing industry trends and developments; research and analyze competitor advertising campaigns.
- Manage and execute the implementation of PPC strategies across entire accounts.
- Provide recommendations to peers and leaders and help execute strategies for keyword opportunities, campaign structuring, targeting, display network, ad copy, and other facets of paid search.
- Remain up to date with current business and PPC best practices, guidelines, and legislation to ensure compliance across accounts.
- Collaborate and communicate with leadership and peers about strategy/project development, timelines, and results; act as a change advocate and peer resource through new initiatives and implementations
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.
- Provide accurate reporting centered around relevant (key performance indicators) KPIs, demonstrating consistent and sustained account growth.
- Collaborate across departments and with key leaders, where necessary, to assist personal and team growth.
- Lead the building and implementation of consistent PPC operating procedures, tools, and documentation.
- Lead the building and implementation of consistent testing guidelines.
- Drive the expansion of keywords, and competitive relevance across our space.
- Drive the strategic adoption of data-driven tactics that help us maximize profitability, close rate, and volume.
- Act as a leader and mentor to the SEM and Digital Analyst, helping them achieve their goals.

**Requirements**:

- A Bachelor’s degree from a four-year university in a related field and a minimum of three (3) years of directly related experience is required to successfully perform this job. A combination of relevant education and experience will be considered.
- Google Ads, Microsoft Advertising, and/or Google Analytics certification are strongly preferred.

Also possess the ability to:

- Demonstrate a successful track record of building and scaling SEM campaigns in the automotive space.
- Solve complex business problems while being self-directed.
- Show history/experience with large spending accounts, under leadership guidance.
- Grow SEM campaigns while adhering to strict business ROI requirements.
- Competently navigate A/B testing and multivariate experiments.
- Demonstrate a strong knowledge of Web analytics platforms including Google Analytics.
- Effectively use PPC programs and optimize data gathered from paid sources.
- Work proficiently in Google Docs and Sheets; experienced in optimizing landing pages and user funnels with experience in lead generation funnels preferred.
- Demonstrate an appropriate sense of urgency, and work independently and collaboratively as an effective team player in a hybrid work environment.

Salary Range: $62,000 - $72,000 annual salary

**Life at Autoweb**:

- Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
- Join forces with our diverse Global Community and connect with team members from all over the world.
- Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.
- We offer Comprehensive Benefits & a Wellness package to ensure your total well-being.
- We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.

**About Us**:
AutoWeb pioneered digital marketing in the automotive industry and was just recently acquired by the original founder of the organization Now part of One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses, we are proud to join a group of companies that support a variety of industries including ad tech, publishing, and media. One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities.
- The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with _**_Autoweb _**_and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. By continuing, you agree to Autoweb's privacy policy, which can be accessed _here_

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