Digital and Channel Marketing Specialist, Cpdi

4 weeks ago

Burlington, Canada Eaton Corporation Full time

Eaton’s ES AMER Sector division is currently seeking a Digital and Channel Marketing Specialist, CPDI Canada (Hybrid).

**What you’ll do**:
As a **Digital and Channel Marketing Specialist**, you will be responsible for engaging with the Critical Power and Digital Infrastructure (CPDI) sales organization in Canada with the execution of marketing activities in Canada in line with agreed key market segments, business strategy, and target audiences. These activities will target all channel partners (distributors, resellers, contractors, & end-users), channel segments (IT, Datacomm, & Electrical), and product segments (UPS, Peripherals, and Service).

**In this function you will**:

- Develop and execute annual marketing business plans and quarterly marketing plans with key channel partners - using partner's BDF funds (Business Development Funds)
- Develop and deploy local programs targeting specific channel partners and strategic segments for growth
- Develop and deploy local digital marketing campaigns
- Provide channel partners with customizable demand generation content, sales tools, and programs with a focus on demand generation for the Eaton and Tripp Lite branded products
- Coordinate with the sales team in support of online and physical events, training, and activities to ensure the availability of marketing assets and merchandise items
- Analyze marketing KPIs to support continuous improvement of marketing activities and its ROI.
- Engage with the marketing groups of the various business units in Canada to drive synergistic cooperation & alignment of Eaton activities in Canada
- Strategize, execute, and analyze the social media campaigns for CPDI Canada
- Improve the user experience of Eaton branding by exploring different approaches to solve end-users' problems to create meaningful experiences through design on our website, apps and marketing material.
- Partner with product managers and sales teams to build and optimize the content on EatonCanada.ca
- Take the lead on activities within an integrated campaign from design to execution and lead generation.
- Coordinate and direct the creative content creation (digital/print) with internal and external agencies and vendors
- Provide creative input for signage, mock-ups, and product demos for CPDI Product Lines
- Consult and partner with other Eaton Marketing teams and leads globally, to learn best practices that could be implemented to enhance the Canadian MarCom operation
- Plan and support marketing events (virtual and physical: webinars, distributor events, tradeshows)
- Actively seek, analyze, and share feedback on competitor marketing material and digital content

**Qualifications**:
**Required (Basic) Qualifications**:

- Bachelor’s degree in marketing, communications, engineering, business, or related fields
- Experience in Electrical/Datacom or IT markets
- Experience in partner program management
- Creative approach to problem-solving
- Fluent in English

**Preferred Qualifications**:

- P. Eng., CET or C. Tech designation
- Master of Business Administration (MBA) from an accredited institution
- Previous experience working in the IT channel
- Experience working with Power Quality (UPS) and Power Distribution products
- Fluency in French is desirable

**Skills**:

- Proficiency in electronic tools (pricing, analytics, market assessments)
- Strong MS Office skills; PowerPoint, Excel, Outlook
- Technical aptitude or a willingness to learn technical aspects of the broader Eaton family of products
- Business acumen and strong interpersonal skills

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

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