Assistant Brand Manager

3 months ago


Etobicoke, Canada Wonderbrands Full time

Job Posting:
Ready For a Tasty New Challenge?

Overview

The Assistant Brand Manager is responsible for the execution of long-term growth strategies across our branded portfolio, innovation and renovation pipeline, and delivering both topline and bottom line growth ambitions. For someone with a growth mindset, eagerness to win, this role presents an opportunity to shape the future at a leading bakery company in Canada.

**What Wonderbrands Offers**:

- Wonderbrands believes in Home Grown Talent and accelerated career growth
- Competitive Compensation, Health, and Dental Benefits
- Pension plan with matching contribution
- Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.

**Responsibilities**
- ** Leadership**:be the “go-to” expert on the category, developing strong partnerships across internal cross-functional stakeholders to influence the strategic direction of the Category and your Brand(s).
- ** Drive brand strategies, performance & equity**: Develop growth driving strategies & execute ideas across relevant marketing media mix (TV, Social, Digital, OOH, In-store).
- ** Innovation Pipeline**: develop a robust innovation pipeline for your Brand(s), leveraging consumer insights, category & competitive trends and identifying white space opportunities with an emphasis to win both in Retail Channels.
- ** Project management**: Support the cross functional commercialization of product launches and renovations from concept ideation & product development to customer sell in and ultimately in market execution.

**Requirements**:

- Bachelor’s Degree in Business/Communications or relevant field
- 2 to 3 years’ experience in a Marketing role
- Self-motivated individual with a high energy level and a progressive business attitude
- Proven ability to effectively navigate organizational complexity, collaborate with cross-functional teams, respond to new situations with flexibility, and excel in a fast-paced environment
- Strong written and oral communication skills
- Strong attention to detail, with the ability to refine and proofread all types of communications
- Ability to manage multiple projects and priorities with tight timelines
- French & English bilingual capability an asset

**What is the recipe for a great career at Wonderbrands**

Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 13 Bakery Manufacturing facilities across Canada.

Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.

**Disclaimer**: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

LI-CV1**#LI-HYBRID


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