Assistant Marketing Manager
7 months ago
**Assistant Marketing Manager**
req36985
**Employment Type**: Regular
**Location**: ETOBICOKE,ON
**_ Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Stonemill,® McGavins,® Oroweat®, Vachon® and Takis®. The company operates 16 bakeries and employs approximately 4,200 associates across Canada. Bimbo Canada pursues the goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network. Bimbo Canada serves major grocery chains, retail outlets and food service operations across Canada with a robust offering of both branded and private label products._**
**Position Summary**:
- Assist in brand management and portfolio management of pantry breads of the Quebec brands POM and Bon Matin.
- This position requires someone who is entrepreneurial, has a passion for food and the consumer, a history of demonstrating problem solving skills, analytical thinking and project management skills
- This role requires critical thinking combined with an ability to drive results through cross functional teamwork
- Responsibilities will include but will not be limited to the following:
**Position Responsibilities**:
- Primary responsibility is to develop and implement marketing plans for the Quebec brands portfolio to achieve the overall objectives, such as share leadership, volume & profit targets.
- Supports in strategic planning i.e. business reviews, marketing plans, communication plans, launch decks, sales materials etc
- Budget management and reporting (processing, tracking, reporting)
- Lead project coordination of product launches including innovation/renovation explorations, packaging improvements & development of sales materials
- Work with cross functional teams on a variety of projects (i.e. product renovation, promotion, media etc ) both externally and internally
- Periodic/Monthly reporting of business performance to identify key performance drivers, opportunities and potential threats for the brands/segments.
- Gather and analyze relevant market data (Margin Minder, Nielsen, Homescan) to identify & action insights as required.
- Manage day-to-day portfolio activity and problem resolution with key functional areas including: customer brands, purchasing, consumer affairs, master files, finance, product development, regulatory, quality assurance, sales, operations and distribution.
**REQUIRED EXPERIENCE AND EDUCATION**:
- 1+ years’ experience in Consumer-Packaged Goods Marketing
- Experience in the food industry or DSD distribution model will be considered an asset
- Required undergraduate degree in Business with major in Marketing
**REQUIRED SKILLS AND KNOWLEDGE**:
- Strong project management and multi-tasking skill set
- Attention to detail
- Strong business acumen with excellent financial, analytical, logical & quantitative skills
- Demonstrates strong thought leadership and problem-solving abilities
- Strong leadership and ability to build cross-functional and cross-regional teams to achieve shared goals (often including sales, manufacturing, product development, purchasing, distribution & finance)
- Confidence to lead and manage innovation projects
- Strong presentation & communication skills, both verbal & written
- Must be fully bilingual French and English
- Must be proactive and performance driven, be able to work under pressure in a fast-paced environment
- Adaptable, persistent, data-driven, bias for action & results oriented
- Adept with Microsoft Office, AC Nielsen and Web navigation
- Contributes to a positive team culture that is based on trust, mutual respect and valuing each other
**Please note all offers of employment at Bimbo Canada Company, Limited are conditional upon the successful completion of a pre-hire background check. This may include anything up to and including a criminal history check, reference checks and/or credit check.
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